Transition Skills Program at Easter Seals Crossroads

first_imgEaster Seals CrossroadsThe Adult Day Services at Easter Seals Crossroads in Indiana is offering a transition skills program for adults with autism or developmental disabilities.Individuals who will benefit from Transitional Skills programming should meet the following criteria:Must be at least 18 years of ageMust not be a “flight” riskMust not demonstrate behaviors that put self or others at risk of injuryMust not demonstrate intentional or continuous disruptive behaviors that interrupt the program services for othersMust have an attention span of greater than 10-15 minutes per activityMust be able to complete 1-2 step directionsMust be able to communicate needsMust be able to have needs met by the resources of the centerMust have a desire to increase independent living skillsThe Transitional Skills Curriculum is designed to promote life skills for adults with goals of independent or semi-independent living and/or employment.   Skills such as cleaning, laundry, cooking, budgets and money handling, relationship skills, personal safety, basic employment skills, and community skills will just be some of the skills covered for adults enrolled in the program.  Activities will take place in a home-like environment and in the community.  Adults will be supervised by trained staff and with a low adult to staff ratio.Contact Tracy Wright at 317.466.2008 or email for more information.Limited scholarships are available. Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAutism Awareness Grows, Support Needs to FollowJune 25, 2014In “Communication”Easter Seals Crossroads: What we do and how you can help!November 17, 2015In “Autism”Meet Leka: A New Robotic Toy for Special NeedsMay 26, 2016In “Autism”last_img read more

Learn ABCs of Sign Language with Fingerspelling Blocks

first_imgLooking for a fun, interactive way to teach your child fingerspelling?  The Fingerspelling Blocks is an ideal, hands-on toy designed to teach young children (ages 3 and up) how to fingerspell!All 26 letters of the English alphabet are included in the Fingerspelling Blocks with corresponding sign language hand shapes molded on top.  According to the toy’s description on AblePlay, “Each block is embossed with letters and associated pictures to further connect written and sign language letters.  Children are able to easily feel and see how to form each letter with their own hands.”Fingerspelling Blocks Encourage the Following Developmental Processes:Fine motorHand and finger graspLetter recognition and identificationPre-literacyFinger and hand controlTactile discriminationVisual discriminationPart/whole relationshipsSequential thoughtMatchingTurn-takingLanguage developmentAttention to detailPeer interactionLife skillsMemory and recallMultiple Ways to Play!To promote communicative skills:Have children spell words to each other using blocks.  The children can verbally say the word or make the individual letter sounds to practice speech.Make picture cards with just the picture on one side and the picture and word on the other.  Have children spell the word pictured using the blocks.  Utilize the side of the card matching the child’s level.  Have child say and sound out each word.To promote social/emotional skills:Multiple pieces encourage social interaction and working together towards a common goal.Learn signs for words to expand sign language beyond the alphabet.To promote Cognitive Skills:Have an adult or child start a word by placing one letter in the middle of the table.  Have another person add a second letter to begin spelling a word.  Continue until every individual has had a chance to add a letter.  Then have children sound out the word and see if it is a real or fake word.Have one child do the hand shape and have other children find the letter block that matches.The Fingerspelling Blocks are available for purchase for $150. Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedPlaying Around with Accessible GamesDecember 25, 2009In “Products and Devices”Pip the Letter PupJanuary 22, 2019In “Toys”Safe Toys and Gifts for the HolidaysDecember 21, 2016In “Autism”last_img read more

Replacing MegaInfluencers Why Savvy Brands Are Opting for MicroInfluencers Instead

first_imgThe rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill.Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are increasingly turning to niche micro-influencers, typically with followers in the tens of thousands, who promise lower costs and higher engagement rates.To understand the micro-influencer phenomenon and its unique value proposition to today’s brands, it helps to trace the recent history of influencer marketing. A key lesson of that story? Bigger isn’t always better. Instagram’s growing influence In hindsight, it’s hard to believe that many critics scoffed at Facebook’s 2012 acquisition of Instagram for $1 billion. In 2018, brands poured over $1 billion into Instagram influencer campaigns alone. It’s been a boon to the Insta-elite: Earlier this year, Kylie Jenner, Instagram’s premier influencer, was officially named “the youngest self-made billionaire ever.”How did the platform become such a lucrative hub of Influencer Marketing? Instagram’s 800 million monthly active users are an advertising goldmine, and influencers have proven to be key mediators between brands and their desired audiences (with 93% of collaborations occurring on the platform in the last year). Jenner, and other mega-influencers like her, can command upwards of six figures per sponsored post due to the enormous, loyal followings they’ve amassed.Needless to say, mega-influencers are not priced for everyone. What’s more, there’s growing doubt as to whether mega-influencers, for all their star power and perceived cache, really offer the most authentic and effective way of engaging target audiences.Read More: How AI will Change the Game for Influencer MarketingInfluencers under FyreThis January, a pair of documentaries detailing the Fyre Festival fiasco sparked public debate about the ethics of influencer marketing. Central to the scandal were the 400 “Fyre Starters” recruited to promote Fyre Festival via their massive social followings.In the months leading up to the event, coordinated Instagram posts from major mega-influencers built up the hype surrounding the festival to a fever pitch. But fans lured by the prospect of rubbing elbows with the Insta-elite arrived at Fyre Festival to find none in attendance. What followed was an absolute disaster. Instead of the five-star private-island promised, people were housed in leftover FEMA tents and fed soggy sandwiches.The backlash was instant and intense. While the festival organizers were clearly to blame, many felt the influencers involved bore responsibility as well. Followers felt betrayed that someone they believed in could have attached their name to what a little digging would have revealed was a clear and obvious scam. Moreover, the influencer had not disclosed that they had been paid to post about the festival.The high-profile Fyre Festival disaster has sparked a growing distrust mega-influencers. For example, Kendall Jenner recently faced public outcry over a bungled campaign with Proactiv. Disappointed fans were vocal in their criticism, viciously and publicly pointing out the inauthenticity of her endorsement.Despite these concerns, the future still looks bright for influencer marketing. One-third of consumers say they would trust a brand more after seeing it promoted by an influencer. In addition, brands report that they earn $6.50 for every $1.00 spent on influencer campaigns. As niche micro-influencers flourish, influencer marketing is opening to a wider range of businesses.Read More: 3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience Creating authentic connectionsMost headline-grabbing influencers from Instagram’s early days focused on the highly visual worlds of fashion, beauty and lifestyle. But in recent years, new communities have developed around an array of diverse interests. Micro-influencers are the active leaders and tastemakers at the centers of these niche networks.One such example of an unlikely influencer is the self-styled “Queen of Clean,” Lynsey Crombie. More than 100,000 followers regularly turn to her Instagram for advice and recommendations on better housekeeping. Crombie has proved a perfect promoter of everything from laundry detergents to vacuum cleaners. Products like these would have struggled to find a place in the influencer landscape just a few years ago.Most micro-influencers have built their followings organically over time. Instead of broadcasting to their communities, they participate and lead by example. Brands of any size can capitalize on this more authentic influencer approach to create connections that are more real for the average consumer.Swedish watchmaker Daniel Wellington has seen major success with micro-influencers of all stripes. Their influencer partners have ranged from a budding wildlife photographer to a pair of cats named Scuba and Shadow. Going all in on this innovative social strategy propelled Daniel Wellington to hundreds of millions in revenue nearly overnight. To try and emulate this success, brands must carefully identify and analyze potential influencer partners.Bigger isn’t always betterMillions of followers might appear impressive, but in evaluating prospective influencers, size isn’t everything. Quality targeting and engagement can contribute just as much to an influencer campaign’s success as total follower count. Engagement rate predicts the percentage of an audience your message will actually reach, and precise targeting impacts the proportion of those followers who are quality prospects. When it comes to maximizing the potential of each and every follower, micro-influencers often outperform their macro counterparts.One study found that micro-influencer campaigns earned 60% higher engagement rates and were 6.7 times more efficient per engagement than campaigns of influencers with larger followings.Another important element to consider is the quality and relevance of an influencer’s following. Millions of engaged followers won’t matter if barely any fit the target demographic for your product or message. To increase the chances an influencer’s unique audience will align with your own, experts recommend focusing on micro-influencers between 10,000 to 100,000 followers.Instagram influencers provide marketers and brands with a wide variety of benefits, from increased user interaction to higher ROIs. By tapping into micro-influencer campaigns for performance marketing, businesses can tell their story through the eyes of a trustworthy source. With the potential to reach thousands of niche users worldwide, micro-influencers allow marketers to channel the right ad, to the right person, at the right time. So, instead of vying for faceless followers, brands are now connecting and converting real fans.Read More: Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead Inbal LaviMay 1, 2019, 4:00 pmMay 1, 2019 Influencer marketingMarketing TechnologyMega-InfluencersROISavvy BrandsWebpals Group Previous ArticleTwo Major Issues We’re Ignoring When It Comes to Identity ResolutionNext ArticlePDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalerslast_img read more

NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout

first_imgNICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America Business WireJuly 5, 2019, 12:15 pmJuly 5, 2019 Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive AccoladesNICE announced that it has received two Consumidor Moderno (Modern Consumer) awards. NICE Nexidia and NICE Real-Time Authentication each scored the highest average ratings from customers and users on three key indicators evaluated and were therefore presented with the awards. The indicators were customer satisfaction, continuity of use and recommendations by third parties.NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America.NICE was honored for demonstrating excellence in the following categories:Agent Monitoring System: NICE Nexidia helps organizations drive longer lasting customer loyalty by uncovering insights about customer behavior over their full journey with the enterprise. Its purpose-built analytics solutions measure progress in meeting customer satisfaction and churn reduction goals. For agent monitoring, Nexidia Analytics captures, sorts and scores 100 percent of agents’ interactions on every channel for accurate performance metrics and results tracking. This drives the discovery of hidden trends and empowers action. It also allows organizations to identify higher value interactions that have a greater impact on key business initiatives. As an added value, Nexidia Analytics also provides real-time alerts and agent prompts to drive behavioral and regulatory compliance.Digital Recording System with Analytical Intelligence: NICE Real-Time Authentication (RTA) enables organizations to protect their customers against fraud via end-to-end, seamless authentication across channels. Based on voice biometrics, NICE RTA automatically verifies the caller’s claimed identity within the first few seconds of a call. Leveraging its unique Single Voiceprint capability, it allows effortless authentication and fraud prevention in multiple channels, including IVR and mobile application. NICE RTA also uses machine learning and predictive analytics to expose and block unknown fraudsters before they cause damage.Marketing Technology News: Say It Now and Booxscale win Amazon’s European Alexa CupAnalytics is a key strategic pillar for NICE and a domain in which the company has shown significant leadership. Forrester Research previously recognized NICE as a Leader in two reports on Customer Journey Analytics Visioning and Orchestration. NICE Nexidia’s Customer Engagement Analytics (CEA) received the highest scores possible in the technology, planned enhancements, partner ecosystem and number of employees criteria analyzed by the research and advisory firm. NICE also had amongst the top scores in the journey design and planning criteria.Yaron Hertz, President, NICE Americas, said “We’re excited to have won this award again in 2019. To receive top scores for customer satisfaction, continuity of use and recommendation by third parties from customers and users is an honor. It exemplifies the rich value that our products are continuing to deliver as well as the strong alignment with the needs of organizations in the region.”Marketing Technology News: Button Raises $30 Million in Series C Funding to Build the Future of Mobile CommerceRoberto Meir, CEO of Grupo Padrão, responsible for the Consumidor Moderno Awards, said “We’re thrilled to honor NICE with two awards again this year for its keen focus on improving customer experiences via its innovative technology. This award recognizes companies that advance corporate-customer relations and foster best practices in customer service while driving industry transformation. It’s the only recognition in the Brazilian market that measures customer satisfaction, recommendation and willingness to buy products and services from the company.” In its 20th year, the Consumidor Moderno Award annually recognizes companies that care about and maintain a commitment to excellence in the quality of their relationship with the customer. The award is organized by Centro de Inteligência Padrão (CIP), a business unit responsible for the production of research and studies focused on the aspects that guide the relationship between companies and clients in Brazil. For the second consecutive year, the award organizers count on the partnership with OnYou, which specialize in quality service audit in the country, using the Hidden Client and differentiated analysis methodologies.Marketing Technology News: New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking Platforms Agent Monitoring SystemConsumidor ModernoMarketing Technology NewsNewsNICENICE NexidiaNICE Real-Time Authentication Previous ArticleAdvertising Giant Dentsu Signs Partnership with Israeli Tech Firm ImprintNext ArticleDenodo Receives Highest Overall Rating in the 2019 Gartner Peer Insights “Voice of the Customer”: Data Integration Toolslast_img read more

Asus Unveils ROG Phone II With Snapdragon 855 Tons of Accessories

first_img Asus has never been a major part of the smartphone world, but the company’s gaming-focused ROG (Republic of Gamers) brand attracted some attention last year with the original ROG Phone. Now, a follow up known as the ROG Phone II is on the way. It still has a funky design and a wealth of accessories, but it’s got a bigger battery and faster Snapdragon chip. We first heard about the ROG Phone II’s existence last week when Qualcomm announced the Snapdragon 855+, which is basically an overclocked 855. The company said the ROG Phone II would be the first to have this chip, but Asus wasn’t ready to talk about the phone beyond that. Cut to today, and the company is spilling the beans. The Snapdragon 855 has a higher 2.96GHz maximum clock speed, and Asus says the ROG Phone II’s advanced cooling keeps the chip from throttling down under load. It actually has vents on the back that work this year — the original ROG Phone had purely decorative vents. The Asus ROG Phone II sports a 6.59-inch 2340 x 1080 OLED display. That’s a slightly taller aspect ratio than the last ROG Phone, and the refresh rate has jumped from 90Hz to 120Hz — that’s the highest on any Android device. If the phone can keep up with that frame rate, the ROG Phone II’s interface will look incredibly smooth. The new screen will undoubtedly use more power, but the ROG Phone II has juice to spare. The phone gets a 50 percent battery boost over the original with a 6,000mAh capacity. However, the phone is also much heavier at 240g versus 200g for the last version. Asus equipped the phone with the standard USB Type-C port for charging, but there’s also a headphone jack. It also continued the ROG Phone tradition of adding a second USB-C port on the side. You can use this for charging while playing a game, or as a connector for the company’s accessories. Most of the accessories are a bit silly, but “gaming” phones tend to be like that. There’s the active cooling bracket, a desktop dock, and more. The phone also has ultrasonic shoulder buttons you can map to on-screen buttons in games. Asus will start selling the ROG Phone II in China on July 23, and the international model will launch in early September. We don’t know the exact price yet, but Asus says it will be similar to the first-gen ROG Phone, which launched at $900.Now read:Qualcomm’s New Snapdragon 855+ SoC Is an Overclocked Snapdragon 855Nubia Just Stuffed the First Active Fan Inside a SmartphoneAsus Engineers Exposed Company Passwords for Months on GitHub 3 Comments By Ryan Whitwam on July 22, 2019 at 11:38 am You Might Also LikePowered By ZergNet Celebs Who Were Sadly Killed By Their Fans Willow Smith’s Transformation is Turning Heads Asus Unveils ROG Phone II With Snapdragon 855+, Tons of Accessories Popular Memes That Completely Destroyed Innocent Lives The Most Unforgettable Harrison Ford Moments The Sad Situation That Hayden Panettiere Is Living In Today Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous ‘Apex Legends’ Changed Gaming and We Barely Noticed Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Tagged In smartphonesandroidmobileasussnapdragon 855rog phone ii Post a Comment 3 Commentslast_img read more

Going Solar Part 2 Ensuring the Project Is a Success

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Most Inappropriate Comic Book Characters Ever You Might Also LikePowered By ZergNet 10 Comments ‘Endgame’ Director Finally Clears Up That Huge Thanos Plot Hole Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 The Emotional Way ‘Riverdale’ Paid Tribute to Luke Perry at SDCC Tagged In extremetech explainsHow-Tosolarrenewable energyrenewablessolar energyIlum SolarSolar PVNRELPG&Esolar installer Post a Comment 10 Comments Going Solar Part 2: Ensuring the Project Is a Success Artist Reimagines Iconic Disney Scenes with a Hilarious Twist The Most Offensive Video Game Characters of All Time We Finally Understand Why ‘Criminal Minds’ Got Canceled By David Cardinal on January 28, 2019 at 9:25 am Okay, you’ve picked a solar installer. You’re about to sign on the dotted line and write the first check — typically for $1,000, at least in our area — and now are hoping for the best. If you have a straightforward install, and you have selected an experienced installer that isn’t overwhelmed by the nearly insatiable demand for solar, perhaps you can sit back and relax. More likely, you’ll want to know what possible issues could arise and ways to stay ahead of them. We’ll provide some thoughts on making sure your project is a success.Follow Your Project CloselyAs my first sales VP boss told me decades ago, “Never confuse selling with installing.” Solar companies certainly don’t. They will be super-urgent to throw out an optimistic vision of an optimal setup, nearly instant installation, and massive returns. Your first time to take a deep breath and proceed carefully is when you sign the actual contract. Make sure you understand the proposed timeline, the exact equipment to be used, what other costs there might be, and what recourse you have if things aren’t going the way you expect. Because once you’ve signed, you’re now in the hands of the stretched-thin, overworked, system design and project management departments, who need to deal with the realities of fire safety setbacks, building codes, electrical hookups, scheduling their short-staffed roofing and solar teams, and making a profit on the deal. The more you can learn about the project team and their likely timeline in advance, the better.Based on our own experience and that of several people I’ve spoken with, often the initial planning documents sent for your approval may not be much more than a JPEG showing proposed panel placement. If you have the time and inclination it’s worth having a look (usually via a simple PDF) at the full documents that will be submitted to your local planning department on your behalf. If you’re getting an inverter or battery, check where they’ll be installed. For the most part, building codes and regulation will protect you from the worst possible outcomes, but it doesn’t hurt to make sure the project will be what you expected and signed up for.Verifying Your Utility InterconnectOne friend signed a substantial contract for a solar installation with a top-rated installer, only to find out that his electric service was not large enough to safely accommodate the size of the installation he’d purchased. That’s because in most places there is a safety limit of 120 percent of your electrical service to the total amount of power flowing through your main breaker box. So if you have a 200 amp electric service with a box rated at 200 amps, then you would be limited to 240 total amps, which in turn means a maximum of 40 amps of solar backfeed. There isn’t any reason the installer shouldn’t have known how to do the math in advance, but they didn’t.The utility (PG&E, but it could have been any of them) not only wanted $2,000 to bump his service from 200A to 225A but for him to change some of his landscaping for better access. The installer basically gave up on the project, so now he is asking for his deposit back and looking around for a different company to work with. Depending on your installation, your utility may also want to do additional testing before certifying you to be able to sell electricity back to them. In our area, the amount of validation and testing required varies greatly from one house to another — even in the same town.Fire Departments Have Final SayWhen we did our first solar installation over 15 years ago, we were able to cover a roof surface entirely with panels. As solar proliferated, fire departments realized they could prevent them from walking on the roof and cutting needed holes in it in the event of a fire. So there are now fire safety setbacks in place. That means your fire department will need to sign off on both the signage for how to power down your panels in case of an emergency and the actual layout of the panels. Those codes are changing, and are subject to interpretation, so there is no guarantee that your initial installation design will pass muster. In our area, for example, a 3-foot setback is normally required on the ridge and sides of each roof area, but that can be reduced to 18 inches if there is easy access from an adjoining roof.Due to fire setbacks, only about half of this roof surface was available for solar panels (in this case 6 * 310 watts each)In our case, the first several layouts were rejected, including one that unfortunately actually got installed. We wound up having to use a different, and slightly less desirable, set of roof surfaces than the ones that were originally specced. Our installer added two panels to our installation (at their cost) to help offset the loss, but it was still a stressful process that dragged the project out and required moving panels around after initial installation.Keeping Your Installer FocusedOf course, the most common source of delay in starting your project is the usual issue of scheduling. Several people I contacted reported that once they’d signed up it was hard to get the attention of their contractor to schedule the work. In our case, that wasn’t an issue. Ilum scheduled our roof work quickly, and the solar installation followed as soon as the roof was upgraded as needed to allow for the panels. (We had some sections of wood shake roof, which are both not a great idea anymore, and in our area, no longer legal for a solar installation.)We wound up having to use this roof surface, which has partial shading when the sun is low in the sky. Overall it’s a small loss, but calculating the effect of shade is an important part of planning.One tip I learned by going through this process is to get a copy of the full plan that the installer is planning to submit for permitting. Make sure to look it over before it gets submitted. It’s easy for there to be an incorrect assumption about the property or project based on the initial site survey. In our case, we have a nice, covered location for the inverter which will work better than the standard one that the installer had first specced. By getting that straight before the plans went in to being approved we saved some time and anguish.Upgrading? Your Old System May Find a HomeMost people are installing solar for the first time. But if you’re like us and upgrading an older installation, you’ll need to do something with your current panels and electronics. If they’re worth re-using, and you can find an installer willing to work with them, great. Otherwise, the installer is likely to want to charge you a potentially large amount to remove and dispose of the old panels.Fortunately, if you look around, there are people who repurpose old solar tech. We found one person who provides them to low-income households, and then another who lived off the grid and was happy to take them off our hands. Both options are certainly a more environmentally friendly alternative to having them stuck in a landfill, or even pulled apart for partial recycling.Project Management: Try Not to Assume AnythingSolar installers are running pretty much full tilt, at least where we are. There are plenty of opportunities for things to fall through the cracks, even after the project is specced and permitted. In our case, even though the installer had corrected an error in their initial permit package to specify the (black and high-efficiency) panels we had ordered, on installation day the truck showed up with a different (less attractive and less efficient) model. Fortunately, I was on site and made a point of checking the crate of panels so we caught the issue in time. The installer was quick to correct it.If, like us, you wind up needing to calculate and recalculate the potential output of a specific panel layout, there is an invaluable estimation tool called PVWatts from the National Renewable Energy Lab (NREL). Instead of just giving you a simplified best case answer for your home, you can put in exactly the power and efficiency of your panels, their tilt and azimuth, and numbers for your electricity rates, shading, and the efficiency of your other components. In our case, we wound up with panels facing three different directions on four different roof surfaces, but with PVWatts I could calculate the projected output from each of them and add them up. Yes, our installer did the same thing, but with all the changes it was great to have my own planning tool when working with the installation crew.Did You Get What You Were Promised?One of the biggest complaints about solar installers, judging by their online reviews, is that they promised some massive payback that never materialized — either because the system didn’t generate enough power, or because the user didn’t save enough money. I absolutely believe that happens all the time. My solution (unless you just like getting into tussles with vendors) is to do your own homework using some of the methodologies we’ve described above, and then decide how much solar you want and what you’re willing to pay. That way if the company delivers the installation they quoted, you’re good to go. In our case, our system is definitely delivering everything we’d hoped for, at least so far. We’ve been tormented with smoke from some wildfires since it was turned on, but by comparing the actual solar radiation falling on a nearby weather station with our rated system efficiency, it’s doing a great job.Solar monitoring tools are now really good. Here I’ve charted the 6 panels on the partially shaded surface to see how much they are each affected as the sun rises.In some cases, you can get a deal where the solar company finances your project based on projected output. Especially if you’re cash-strapped, that may be a great option, although with interest rates increasing, this type of lease/payback option isn’t as good a deal as it used to be. Remember that there really isn’t any such thing as a free lunch, so do your own calculations and see what they’re getting out of it for themselves that might accrue to you if you paid up front.Wait, What? You Want Me to Wash Them?One expense that doesn’t typically get added to solar estimates is the cost of cleaning the panels. It’s likely you will get a stern admonition from your solar installer that they should be professionally cleaned twice a year. He’ll probably also have a company to recommend. Unfortunately, those cleanings can easily run $400 each. That takes a big chunk out of your solar savings.There are two pieces of good news here though. First, in most parts of the country, cleaning is rarely needed. Rain typically cleans the panels, and because they’re usually sloped most debris slides or is washed off. Some studies show only a few percent loss from even a fairly dirty panel. In our case, we’ve had our initial solar installation for 15 years and only felt the need to clean them a few times. And that was mostly just out of guilt. The second piece of good news is that you can do it yourself (as long as you feel you can do it safely). So if your panels are in a location you feel comfortable getting near with a brush or broom and a hose, they’re easy to wash off. Just avoid doing it while they are in sunlight and producing a lot of power.Solar Has Come a Long WayOur new solar installation is night-and-day different from the 17-year-old version it replaced. The panels are nearly 50 percent more efficient, for starters. And our SolarEdge inverter is also both much simpler and more efficient than our old Trace/Xantrex installation. I can monitor it from anywhere because it has a Zigbee gateway that connects through our Wi-Fi to the SolarEdge monitoring site. As the dust finally settles, we are still optimistic that we’ll have a payback of 7 years or perhaps slightly less. It could wind up being substantially less if our power utility, PG&E, has to jack up rates to help pay for wildfire safety upgrades, which is a real possibility.Now read:Going Solar Part 1: How to Plan a Successful Solar Panel ProjectTesla Will Sell its Powerwall and Solar Roof in Home DepotSolar Roads Officially SuckTop image credit: Getty Images This Is Where ‘The Man With the Golden Voice’ Ended Uplast_img read more

Whats Happening to Brand Loyalty

first_imgWhat’s Happening to Brand Loyalty? Greg ArchibaldApril 19, 2019, 4:00 pmApril 23, 2019 In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and virtually all other product categories, consumers stayed true to their trusted brands. There was much less to choose from, and they even less information on the items they did have to choose from.Those days are long gone. Today, product choices seem endless and the information about those products is everywhere. Today’s consumers are well armed with the knowledge that they need in order to make choices that fit their desires, but trust is still a key factor. Consumers demand product and vendor quality, and they rely on social media and other online feedback to get information on who’s trustworthy and who’s not. Needless to say, today’s brands have to work extremely hard to attract and hang onto new customers.Read More: How AI will Change the Game for Influencer MarketingTo market your own brand successfully, you need to understand these five key characteristics of today’s shopping environment:Brand Loyalty Is WinnableIf you’re trying to attract new customers you’ll be happy to hear that 73% of today’s shoppers are willing to consider a new brand. The decline in brand loyalty can be blamed on product quality, a lack of selection, or better prices elsewhere. A consumer might even come in contact with a new brand with superior customer service, and instantly be swayed into making a purchase, not thinking twice about the competing brand they may have purchased from prior. Brands that offer incentives such as easy delivery or a flexible return policy can get a step ahead in attracting a consumer. People are simply too busy for a bad shopping experience these days.Grocery and Apparel Shoppers Easiest to AttractNot surprisingly, grocery and apparel shoppers are the most willing to try something new. There are simply so many brands available now that the temptation to try something new is always there. In fashion, direct-to-consumer brands such as Everlane, Warby Parker, Casper, and Rent the Runway are vastly appealing to consumers. Not surprisingly, consumers are also easily drawn to new brands of consumer electronics, health and beauty. This is the new state of retail.Brand Values Make a Definite DifferenceWhile price and selection are important, let’s remember that brand values are more important to consumers than ever. Today’s shopper is often very attracted to a brand’s core values and whether they align with their own personal beliefs; so much so that 51% of shoppers say that brand values affect their purchase decisions. Therefore, those values are often a key element in brand marketing. From food to fashion to fitness, a brand’s values give consumers something they can believe in and support.Plenty of Paths to LoyaltyMany factors drive consumers to a purchase. Low price matters, but that alone isn’t enough. Today it pays to use a combination of purchase tools to attract your customers. Price, selection, customer service and location can be key drivers for some, but uniqueness, reward programs and attractive payment options can be just as crucial.Brand-Discovery Options AboundProduct information is everywhere, whether it’s online and offline, but so are consumers. Therefore, a strong cross-platform presence is a necessity. Facebook, YouTube, and websites are all great awareness builders, but they’re just the start. Are you on Instagram and Pinterest? Twitter, Snapchat? How’s your blog presence, and do you work with influencers? Is your E-mail Marketing up to speed? A well-balanced channel lineup can work wonders for your brand awareness.The key to driving brand loyalty with today’s consumers is giving them a seamless shopping experience they’ll want to keep coming back to again and again. When you’re easy to find, shop with, and get help from after the sale, you become the brand that’s remembered for future shopping. When planting the seeds for customer satisfaction, brand loyalty blossoms.Read More: 3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience CriteoFacebookInstagramMarketing TechnologyPinterestSnapchatTwitterYouTube Previous ArticleWhy Bot-Driven Email Data Solutions are ProblematicNext ArticleTequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Banglast_img read more

FreeWheels Blockgraph Outlines New Path for Building the Future of DataDriven TV

first_imgPresents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry.“At Blockgraph, we spend our days helping the TV industry realize its full data-driven potential. Chief among our objectives is making data both easy to use by marketers and safe for data owners and their audiences”The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry. The publication also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportunities and importance of bringing advanced data to television advertising.According to the survey, the mean percentage of advertisers’ total TV spend that is data-enabled (using data to improve planning, targeting and/or analyze attribution) has grown at a 42% three-year compound annual growth rate. Moreover, it appears that data-enabled TV growth is about to accelerate in 2020, as evidenced by these key findings from the whitepaper below:2018: 20% TV spend data-enabled2019: 29% TV spend data-enabled2020: 40% TV spend expected to be data-enabledMarketing Technology News: Does Gen Z Marketing Hold Key to Brand Loyalty?Yet historically, the TV advertising ecosystem has faced a number of challenges, as substantiated by the survey:Identity Resolution (Low Match Rates) in The New TV Ecosystem: An increase in content options and distribution channels makes it difficult to build a 360-degree view of an advertiser’s targeted audience. Among advertisers, over one-third (36%) said identity resolution was one of the top three barriers preventing them from using data to build audience profiles; only 20% said that they could “easily develop a 360-degree view” of their audience.Industry Dynamics in the Media Supply Chain: Audience relationships and advertising rights are split between a number of distributors and content owners, creating a complex ecosystem of data ownership and sharing. Our survey indicated that 54% of advertisers were concerned about competitive leaks when sharing information with media partners (even via a trusted third-party provider), and only 5% had no concerns about sharing data with media partners.Privacy, Compliance and Data Security: This supply chain complexity places greater demands on companies to ensure consumer privacy and data security. Among advertisers, 79% said protecting consumer privacy was a top concern in 2019, up 10% over 2018.Data Matching and Operational Inefficiencies: As mentioned above, data matching is facilitated by trusted third-party providers outside of the supply chain; however, operational and coordination challenges can make this process inefficient in terms of turnaround time and expenses. In fact, 38% of advertisers cited this as a top-three barrier preventing them from using data to build audience segments for TV.“The findings confirmed that advertisers are eager to bring additional data to TV, similar to their use of data in digital media. Yet, there is also the recognition that TV is different,” said Jason Manningham, General Manager, Blockgraph. “So, while they are bringing more data to TV, the growth, albeit strong, is actually tempered a bit by today’s challenges.”“At Blockgraph, we spend our days helping the TV industry realize its full data-driven potential. Chief among our objectives is making data both easy to use by marketers and safe for data owners and their audiences,” he added. “But it’s always helpful to understand how advertisers are thinking about data holistically, and the challenges that they are facing when it comes to data-driven TV. That was the impetus for our research.”Marketing Technology News: Usabilla Named a Strong Performer in 2019The whitepaper explains how Blockgraph creates industry-wide value in The New TV ecosystem by addressing many of the key challenges of data sharing and identity resolution. By connecting data across the entire TV ecosystem while protecting data ownership and safeguarding consumers’ privacy, Blockgraph will enable TV to pair its exceptional ability to reach and engage mass audiences efficiently, with the breadth and depth of data insights necessary for robust data-driven TV planning, execution, measurement and attribution.“Considering that data is the cornerstone to almost all of the innovation that will make TV a smarter, more efficient, more effective advertising vehicle, we need to solve the sizable challenges that still surround data sharing and activation,” said Dave Clark, General Manager, FreeWheel. “What’s so exciting is that when I talk to clients, and hear their challenges and concerns around data, I know that FreeWheel is uniquely positioned to collaboratively provide solutions on behalf of the entire TV ecosystem. Our Blockgraph initiative offers both an example of our collaborative approach, and a path that can accelerate the growth trajectory of data-driven TV advertising. And it’s here.”Marketing Technology News: AI-Driven Weather Data: New to Some, But It Has Been Driving CustomWeather’s Success for Years BlockgraphData Driven TVFreewheelMarketing Technology NewsNewsSafe Identity Layer Previous ArticleAgari Taps Doug Jones to Drive Corporate Development and StrategyNext ArticleTiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV PRNewswireMay 31, 2019, 7:45 pmMay 31, 2019 last_img read more

Fireside Chat with Mitch Ratcliffe Marketing Partner at Metaforce

first_img Know My TeamWhich personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions. Being ready and willing to ask questions on behalf of the customer, about the benefits customers will get from the product or service, and the best way to simplify the customer’s journey will help refine the resulting story and sharpen campaign messaging.How big is your Marketing team and what drives them to succeed in meeting small-term and long-term goals at Metaforce?Metaforce takes the same approach it does with clients when building its own marketing programs. We assembled a team of partners and associates of seven and then eight to design, produce, and launch the company, each of us contributing across several areas.For example, Co-Founder Allen Adamson, who previously was chairman of Landor, brought his branding expertise and years of management and organization-building experience that complements my entrepreneurial, editorial, technology development, and storytelling experience. David Camp, Allen’s Co-Founder, is an exemplary execution-focused former C-level leader who has launched products with Microsoft, Amazon, and his own startups. Together, we identified a set of work necessary to close our target number of clients each year, then outsourced some work while onboarding new partners to contribute creative assets, brand imagery, and a production cadence to make Metaforce a familiar name. Building on that, we use owned and earned media as the foundation of customer engagement and have never spent on paid media. We would encourage spending in targeted client campaigns when it makes sense, but the first step is making a direct connection with the customer and potential customers with your own story, straight from the heart.People work with us for brands and causes they believe in because they have the experience to work at the senior level of any marketing organization. We’re building a movement, not a traditional agency, that provides exactly the right message to the customer at the right time, based on a clear, simple brand and design language. We bring the best people to solve the client’s challenge.How tech-savvy have the Marketing, Sales and Branding teams been that you have worked with in your career? How do you rate them on a scale of 1-10?There is a large enough sample in my background that I think of the ratings as distributed on a power curve, with very few high-performing teams at 10, assuming that is best, and the rest spread on a slightly declining curve from nine to one, where most teams fall. Microsoft has some great marketers and a lot of average ones, but the good ones are among the best I’ve known. For the most part, marketing teams tend to skew toward non-technical strengths, but in an era when new channels are appearing daily, it is essential to understand how technology modulates messages. The same message in one channel may not work in another because, for instance, there is no mechanism for answering a call-to-action in a voice interaction or on the dashboard screen of an auto navigation system.Thinking past the UX we know, especially designing for interaction beyond the screen, is essential. Today we go mobile-first because mobile phones were the last big growth market. Today, Voice-assistance, In-car entertainment, and mapping, OOH, Augmented Reality, and Virtual Reality are evolving rapidly, and they don’t restrict the user’s world to a six-inch mobile screen.How do you think young Sales Professionals should train themselves to master MarTech skills?In addition to MarTech, learn higher maths to ensure you can understand and collaborate with analysts to improve the targeting of messages, optimizing interaction before, during, and after the sale to build a repeat and growing revenue. Math skills will help them keep up with Machine Learning and AI developments so that they can leverage these tools to make their skills more valuable. Learn MarTech and keep adding to your Mathematical knowledge. It is not necessary to be a savant, but now one must be able to think in models to understand what AI is doing, to the extent it can be understood.Author David Weinberger’s new book, Everyday Chaos, encapsulates what marketers need to be prepared to embrace when he writes: “We are at the beginning of a great leap forward in our powers of understanding and managing the future: rather than always having to wrestle our world down to a size we can predict, control, and feel comfortable with, we are starting to build strategies that take our world’s complexity into account.” Thinking across multiple models is the well-spring of innovation.What is Gig Economy and how should Marketing Professionals keep refining their strategies?I’ve gigged for decades. But like other adoption curves, gig work is spread unevenly and has only entered common discourse since the cloud made the model scalable. In a nutshell, the gig economy is a local on-demand marketplace facilitated by logistics and customer experience software. We all think of Uber, which unfortunately focused on commodifying the worker, but the future of gig work is about differentiating our services and delivering them for a reasonable price, not the lowest price, that fits our need to earn or passion to work toward our clients’ goals – to join projects for a while, even as an FTE. There will be no Gig Economy, the organizational model itself is fracturing and realigning, making it more important that companies have the right team composition for each project. The era relying on one fixed team trying to do everything, but inevitably a part of their time is spent on the bench waiting for the next relevant project, is ending.Think of the early online dating environment and how it blossomed from, which was one dating site for all, into myriad specialized dating sites and open markets like Tinder. These have changed the nature of dating, which has also become hooking-up and a group activity facilitated by software. Work is changing in similar ways.B2B Marketing Strategy and Customer Acquisition ModelsTell us about your role at Metaforce and how you got here.I am an early partner in the company responsible for technical and creative communications design. Throughout my career, I’ve worked at every level of the technical product stack, from explaining hardware and software to building it, organizing creative and Editorial teams using content management tools to deliver multi-channel experiences. My forte is process-solving, finding the most efficient way to deliver quality experience through text, graphics, video, aural, and information design.David Camp and I are long-time friends and have worked together several times. When he and Allen started Metaforce, we began talking about a role and I joined late last year.Are Marketing Technologies pushing the boundaries of present-day Brand Engagement and Customer Experience? How often do you measure the performance of your Marketing Analytics and Sales Reporting tools? If you are not measuring in order to adjust resources, budgets, and messages, the tools will push you into a repetitive and unproductive direction. Metrics are not simply reporting thresholds, they are the feedback that makes a conversation with the customer possible. We need to be studying our customers with the same care given to a face-to-face conversation in order to be responsive to their needs and values.Using technology today, we can customize messaging to address people personally. Eventually, we will address everyone personally and the “mass market” will become a thing of the past. Right now, marketers tend to ignore the “noise” that doesn’t fit into their campaign metrics, but I’ve worked on examples of AI-assisted content customization increasing sales rates by 60% – that noise is full of buying signs, objections, and other feedback that can be used to create an enduring relationship with customers.What are the most critical Marketing Problems that need immediate actions?We need to deal with privacy using realistic and fair policies that prevent the customer from feeling like they will be stripped of personal data like a hillside is stripped of coal. Unfortunately, the extractive thinking that got us into the climate crisis was applied to people on the Web, and the result is a depletion of trust, of the sense a company values the individual customer.We also need to embrace transparency, so that companies share more information with customers to prove that their businesses align with people’s values. This is the flip-side of the privacy debate and is essential to the sense of accountability that builds trust in any relationship. Information asymmetries due to unequal access to information about a marketplace have created huge fortunes but at the cost of social trust. I spend a lot of time evangelizing openness about supply chain environmental impacts, for instance.Why are the two important? When people can trust a company to keep their information private and use it only in service to them, they will share more information – in the form of future buying plans and the values they want to achieve with those purchases. When companies publicly disclose their CSR and environmental performance, they build confidence among consumers that they share common goals – when consumers can support a goal, such as reducing atmospheric CO2 or reducing the use of toxins in production processes, they will become customers. The circular economy will be viable when privacy and transparency are upgraded for our digital times.How can technology help to solve these problems?For the past 40 years, the internet has been adding to the volume of information we can access as individuals and organizations. Now, technology can help us filter out the dross and focus on what matters – in far greater detail than before. Experience is speciating, diverging into more specialized channels and exotic forms of interaction that allow us to be with customers, and for customers to tap into any company or service, an intimate partnership. Technology can provide automated contracts to extend trusted relationships into new channels, such as voice, AR, and VR that will allow more personalized interaction.The next 10 years will be about rebuilding trust, which is shattered like a plate glass window and still shedding shards noisily onto the floor of history. We’re going to talk about this era for centuries.What are the dynamic elements driving your B2B Customer Engagement model? How do you execute Engagement Economy vision, Strategy, Product and Corporate development at Metaforce?Here’s the basic mechanism for engagement: Questions. Not statements, though they set the stage for questions, the give-and-take that characterized face-to-face interaction for millennia. Listening closely to prospective customers, customers, and former customers can be accomplished through a variety of channels, from email and a website to the new voice and virtual environments we’re building.When we begin a branding or strategy project, we interview dozens of customers at every level of spend to understand what has captured their imagination and how they use the product or service to accomplish their goals. After that, we have a reliable map with which to start building relationships through different channels. Depending on the client’s goals, the limitations and future capabilities of each engagement channel, we design a go-to-market strategy and communication process for building relationships. We start with the message and express it through measurable interactions that help our client develop a trusted relationship with groups first, then individuals. We also coach the client’s sales and marketing teams about how to make the most of the digital engagements for campaigns and product feedback. Telling customers the story about how they changed a company is a powerful message that they are in charge of.How does Metaforce help customers to choose a reliable partner in the age of disruption?We rely on our hundreds of years of experience at the C-level and on hundreds of projects to perform a review similar to our customer engagement interview process: we identify the client’s strong suits and weaknesses, digging into how they work to connect them with the right technology partners or service providers. Our teams are built for the customer’s needs. We will provide services for the long-term or transfer the team to the client depending on what’s best for the client.Marketing and Sales Alignment: Social Media and Content Marketing StrategiesWhat are the tools and strategies you use to create effective B2B content at Metaforce? Could you provide us a sneak peek into your MarTech Acceleration strategies?Ideation and composition begin with the right data flows. We subscribe to feeds related to the customer’s industry and follow influential sources, competitors, and scientific writing that is shaping the industry. Each of these yields material that can engage customers. We either embed an editor in the organization or deliver content to support the client’s communication, but encourage internal use of the ideas we provide. At Microsoft, I worked on a project that removed a half-dozen layers of reviewers between an executive in charge of a product and the audience that ultimately consumed the executive messages. We used a blogging platform, nothing complicated, and equipped leadership to speak directly to the market.Metaforce amplifies that human-sourcing with content management, distribution, metrics, and the appropriate advanced technology to make and build relationships. We don’t encourage a client to embrace advanced technology until we can show how it will cultivate a deeper customer engagement. Our special sauce is prepared from our collective experience for each client, not served cafeteria style.What are the types of content (web and social) you prefer to read and retain/share in a day, week, month, and a quarter?I read hundreds of sources across tech, peer-reviewed journals in cognitive and Social Science, MarTech, and the general press to keep up with what’s next. As a former journalist during the rise of the Net, my skepticism about the hype applied to any new technology verges on the jaded. So, I rely on reading the experience of marketers, coders, and business leaders who have used, for example, Augmented Reality in their business. Vendor content comes last in most cases.Out of all marketing collateral, including the whitepaper, brochures, e-book, playbook, case studies, webinar, research reports, and infographics, which ones resonate the most with your customers? All of these resonate under different circumstances at points along the customer journey. An infographic can catch attention and link to a whitepaper download offer. Our clients’ customers habits, per our market explorations during the launch phase, determines which we suggest they invest in.Customer Success and Technology InsightsFrom a tactical standpoint, how often does your organization revisit the automation stack? Every project. We have different stacks that we rely on, such as WordPress and its eco-system or Adobe Experience Manager and its supporting services, but always seek to integrate with what a client has used in the past unless it is so antiquated that it is unserviceable. Why that tenacious attention to the past? It’s where the client’s existing relationships are consolidated at the beginning of a project.Tell us more about Verizon’s Customer Journey story and how Metaforce delivered its promises on Marketing Packaging, and Online Activation? Every few years, Verizon customers come into the store to upgrade or buy a new phone. Often the customer will also need new accessories to work with their new device. From cases to screen protectors to car chargers and headphones. While they wait for their new phone to be configured customers often wander around the store. Research indicated that Verizon’s own private label accessory packaging and merchandising were extremely difficult to shop.  By strengthening packaging and merchandising communications and branding, Verizon was better able to capitalize on the key accessory buying opportunity that occurs when customers upgrade their phones.How does the technology involved impact your customer building/partnership model?We compose the team differently based on the existing technology and build for marketing outcomes with the appropriate technology. My concern is always to provide the client with a path forward to integrate new capabilities and channels as they emerge.How do you see the technology you use impact the Customer Acquisition and Success Rate?Well, it’s a combination of technology and message. The right tech delivering the right messages can transform sales and customer engagement. My favorite example of how to combine content and AI, which was developed by a startup I Co-Founded, Gig Economy Group, we identified the most effective language used by salespeople when sharing branded content and propagated those suggestions to the entire sales network. Salespeople are not forced to accept the suggested language, but the coaching resulted in the adoption of more effective messaging. And as each salesperson continued to develop their customer relationships, their good ideas are made available to other members of the organization.Do you see Sales and Marketing Technologies unifying or evolving together to deliver higher ROI to CMOs? Yes. Marketing without sales is just talking to an undefined audience. Sales, however, will be more automated and I think the challenge on that side of the equation will be delivering human touches when most appropriate.What is that one piece of advice you received that you would like to pass on to the MarTech industry?I’m a convinced adherent to David Weinberger, Doc Searls, Chris Locke, and Jim Sterne’s advice in The Cluetrain Manifesto: Markets are conversations. People talking to people in our economy and society in action. Machines will help optimize, but without the people, it’s all noise.Tag a living person from the industry that you would like to read answers from, in our Fireside Chat: Doc Searls (@dsearls) and David Weinberger (@dweinberger)Thank You, Mitch, for answering all our questions. We hope to see you again at MTS, soon. Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills customer engagementcustomer experienceFireside ChatMetaforceMitch Ratcliffe Previous ArticleZendesk Expands Amazon Web Services Support to Make Customer Data More ActionableNext ArticleSharpSpring Named Top Marketing Resource Management Software by G2 Crowdcenter_img Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce Sudipto GhoshJuly 12, 2019, 1:30 pmJuly 12, 2019 last_img read more

Four Measurement Best Practices for Retail Marketers

first_imgFour Measurement Best Practices for Retail Marketers Matt KrepsikJune 11, 2019, 1:00 pmJune 10, 2019 The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex.Taking a smart, Data-driven approach to measurement is essential for understanding what’s working, what’s not, and where to spend the next marketing dollar. By embracing these four measurement best practices, modern Retail Marketers can get the accurate, actionable insights they need to improve efficiency and effectiveness in every area of investment.Assess Performance HolisticallyAmid a wave of store closures, Retail Marketers are under more pressure than ever to tie their Marketing efforts directly to Sales, Revenue, and Growth. To help assess the impact of their efforts, many have embraced advanced measurement approaches, such as Marketing mix modeling and multi-touch attribution. Both approaches enable marketers to make more informed decisions, yet each has its own unique advantages.Marketing mix modeling provides a strategic, cross-channel approach to Marketing measurement. Using historical, summary-level data, it provides broad recommendations on where marketers should allocate their budgets to optimize performance. Marketing mix modeling also accounts for seasonal, economic, competitive, and other exogenous factors that can impact Business Performance. Multi-touch attribution, on the other hand, is designed for Tactical Optimization. It uses person-level data from addressable channels to measure performance in near real-time and at more granular levels, such a publisher, placement, creative, and more.Bringing the strategic and tactical insights produced by Marketing mix modeling and multi-touch attribution together is critical for understanding the contribution of all touchpoints across the consumer journey, as well as unique touchpoints that influence each shopper’s path to purchase. When used in tandem, marketers get the comprehensive view they need to make the right decisions, using the right level of data, at exactly the right time.Read More: Key Social Media Monetization Tactics for Mobile-First Gaming BrandsEmbrace People-Based MarketingEffective marketing requires an understanding of consumers and the influences along their path to purchase. People-based marketing is rooted in the concept of marrying multiple data sources together under a single identifier, so marketers can get a cross-channel view of customers and insight into the mix of tactics that produce the best results for their business. Mastering the fundamentals of people-based marketing also helps retailers deliver more relevant and timely messages and offers that enhance the customer experience.While a people-based approach can provide a significant competitive advantage for any retailer, it’s essential that consumer trust isn’t sacrificed in the process.Marketers should look for measurement solutions that embrace privacy by design principles, so they can collect and use customer and interaction data without putting personal information at risk. When marketers balance both of these needs successfully, they can forge real connections with customers and prospects and optimize their performance in the process.Make Decisions as Dynamic as Your ConsumersConsumer Behavior changes by the day. What works today might not work tomorrow, yet many marketers base their decisions on weeks or months-old data.To minimize waste, modern Retail Marketers need accurate, up-to-date data at the same time they are making decisions. Measurement platforms that refresh and remodel data every day enable marketers to make precise adjustments to campaigns while they are still in-flight, swapping out creatives, or tweaking keywords and placements as needed. By speeding up insights and optimizations this way, marketers can keep pace with consumers while improving their effectiveness and efficiency overall.Read More: How Can AI Boost Your Email Personalization Performance?Continuously Test New Campaigns and TacticsToday’s constantly changing media landscape makes it harder to find target audiences and build an effective plan to reach, engage, and convert them. Delivering the right offer at the right moment is essential for increasing the number of trips online and to the store, growing the size of the basket and driving conversions. To succeed, Retail Marketers need to continually test new campaigns and tactics, but they also have to prove the impact of those investments on sales.Lift analyses can provide Retail Marketers with powerful insights into the incremental impact of new channels, campaigns, and tactics. Sales impact is measured by analyzing changes in consumer purchase behaviors – such as purchase frequency, basket size and more – for buyers who were exposed to a campaign versus those who were not. By tying marketing activities directly to sales, Retail Marketers can not only maximize revenue outcomes but also end the debate over the business impact of their efforts.In today’s landscape, Retail Marketers must be open to improving their measurement practices if they want to get ahead. Ultimately, success depends on having a true understanding of customers and the tactics that influence their decision to buy.By embracing the core tenets of holistic measurement, people-based marketing, timely analysis, and continuous testing, retail marketers can increase the effectiveness of their efforts, while delivering meaningful experiences that keep customers coming back for more.Read More: How to Analyze Your Lead Generation Form Using Google Tag Manager consumer behaviorcustomer datamarketing attributionMarketing Mix ModelingPeople-based marketingretailRetail Marketers Previous ArticleUS Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US PatientsNext ArticleTopbox Conversation Analytics Enable Faster Discovery of Actionable Customer Insightslast_img read more

Optimizely Announces Series D Funding Led by Goldman Sachs Catapulting Digital Experience

first_imgOptimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge BankOptimizely, the world’s leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company’s total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely’s Board of Directors as a Board Member.Digital Experience Optimization Hits the Mainstream Industry-leading organizations are embracing digital experience optimization as more than a quarter of the Fortune 100 have chosen Optimizely’s experimentation and personalization platform. The category has exploded, and Optimizely customers like Gap, Visa, StubHub, as well as digital leaders like Metromile, Lending Club, and Sonos, are making experimentation a mainstream business best practice.In the last two years, Optimizely’s customers have tripled their investments in digital experience optimization with the company’s highly scalable infrastructure now handling over 6 billion events a day. Optimizely has consistently deployed breakthrough products and the company’s machine learning capabilities have been shown to double website visitor conversion rates. Recent platform additions also ensure that Optimizely serves the needs of the developer community through feature management, feature flagging, and testing in production to ensure organizations can safely launch a new product, feature, or experience.“Optimizely is recognized as a leader in the experimentation space and the solution of choice for numerous global brands. We’re pleased to have Accenture onboard as a co-investor in the Series D. We see a substantial market opportunity ahead for Optimizely, and we are excited to help fuel their continued growth,” said Michael Kondoleon, vice president at Goldman Sachs Private Capital Investing.Marketing Technology News: Global Software Leaders Xero and Stripe Join Forces to Bring Seamless Payments to Millions of Small BusinessesOptimizely also extended its line of credit with Bridge Bank in this latest investment round. Combined with the additional funding from Goldman Sachs and Accenture Ventures, this investment signals a tipping point for the category of digital experience optimization, with Optimizely the clear innovator and category leader.“Bridge Bank is proud to continue working with Optimizely, a global leader at the forefront of the digital experience optimization market,” said Mike Lederman, senior vice president and western region director of Bridge Bank’s technology banking group. “Optimizely is on a path of substantial growth and the additional capital will help them continue to build market-leading products that are used by an increasing number of top global brands.”Accenture Interactive Doubles Down on Experience Optimization Offering with Strategic Investment in Optimizely Accenture Interactive and Optimizely have been teaming together since 2013 to help some of the leading brands transform customer experiences to drive superior business outcomes. “Today’s business leaders are aware of the importance of experience but nevertheless struggle to continuously optimize and personalize their channels consistent with their customers’ expectations,” said Matty Wishnow, managing director of experience design & optimization at Accenture Interactive. “We know well that experimentation is the quickest, most confident path to better user experiences and returns on investment. Optimizely has a platform that truly transforms how experiences work for both the business and the customer.”Marketing Technology News: Whitebox Raises $5 Million in Series A Funding to Accelerate eCommerce “Factory Floor to Front Door” Tech PlatformWith this new investment, Accenture Interactive and Optimizely will work more closely together to deliver high-value services along with Optimizely’s best in class software platform.“We’re thrilled to have the backing of one of the most respected financial institutions in the world. Goldman Sachs’ investment in Optimizely is a clear indication that the digital experience optimization market is growing rapidly and that Optimizely is the leader in this space,” said Jay Larson, CEO of Optimizely. “As more business is done online, companies understand that optimizing the digital experiences they deliver to their customers is the difference between winning and losing in their respective markets. Building experimentation into your company culture requires the best platform and the best services. The combination of Optimizely and Accenture can deliver game-changing value to companies that are serious about winning in today’s digital economy.”Marketing Technology News: LiveVox and TDECU Share Keys to Optimizing the Customer Experience in a Digital Environment at CCW 2019 Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream PRNewswireJune 24, 2019, 5:45 pmJune 24, 2019 Accenture Venturesdigital experience optimizationfundingMarketing TechnologyNewsOptimizely Previous ArticleEvergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research FirmNext ArticleTokio Marine & Nichido Selects Salesforce to Exceed Customer Expectations at Every Touchpointlast_img read more

Cuebiq Launches MarketFirst Solution that Independently Verifies Data Provenance User Consent Ensures

first_imgCuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User AnonymityOffline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to the Cuebiq products and services they use.“Cuebiq CMDP is an exciting solution that will enable apps and publishers like us to be confident in the provenance of the data and ensure privacy compliance.”The Cuebiq CMDP uses blockchain technology enabling users, partners, and customers to provide proof of consent and data provenance across all Cuebiq solutions. With a simple request, any participant in the network can request an objective third-party validation of any data collected or product delivered by Cuebiq.As a result, Cuebiq will also enable its Publisher partners to offer advertisers CCPA-compliant audiences for targeting. This innovation shifts the paradigm for data providers moving from a model based on self-reported compliance to an auditable, immutable, and verifiable data provenance and consent management framework.“Currently, data providers are self-certifying their compliance, which erodes consumer trust and puts many apps and advertisers at risk for privacy, brand safety and regulatory issues,” said Antonio Tomarchio, founder and CEO, Cuebiq. “Self-certification is simply not a viable solution. We are strongly committed to advancing the industry’s expectations of privacy compliance, beyond what is required by regulatory bodies, and Cuebiq’s CMDP sets a high bar for data provenance standards going forward.”Marketing Technology News: SDL Wins AI Breakthrough Award for Best Machine Translation SolutionConcerns around data collection and consumer privacy issues have been worsened by malicious actors exploiting the data of everyday users, casting a negative light onto the entire location intelligence industry, as well as the often-inadequate attempts to solve compliance problems, based on easily corruptible self-reporting or qualitative surveys. On the other end, advertisers suffer from lack of transparency in the data supply chain, putting themselves at risk of buying low quality products created with improperly collected data.Among the companies supporting Cuebiq’s initiative are real-time fuel pricing app, GasBuddy and Nasdaq, the exchange operator and technology company.Via a proof-of-concept (PoC) arrangement, Nasdaq will serve as a trusted, independent technology vendor. The blockchain-based solution represents a technology collaboration between Cuebiq and Nasdaq to verify data provenance and privacy compliance while allowing for third party validation.“We will contribute to the development of the Cuebiq CMDP as an independent market technology provider,” said Scott Shechtman, Head of New Markets, Nasdaq. “When we decided to invest in Cuebiq through Nasdaq Ventures, we were motivated by the potential to bring solutions and services that strengthen the integrity of the world’s markets to a new industry vertical. Cuebiq’s position as a media-agnostic provider of anonymous location intelligence makes them an ideal partner with whom we can leverage our blockchain-based technologies to further drive data privacy efforts.”Marketing Technology News: AnsweriQ Unveils New Single-Click Automation for Customer Service Teams“The current market lacks transparency and certainty on the source of user data. Furthermore, it lacks a reliable solution to authenticate that a user consented to share their location data,” said Sarah McCrary, CEO, GasBuddy. “Cuebiq CMDP is an exciting solution that will enable apps and publishers like us to be confident in the provenance of the data and ensure privacy compliance.”Cuebiq’s CMDP solution works unobtrusively to verify data provenance. When a user provides consent to data collection, via one of Cuebiq’s app partners, a privacy-preserving record of consent is sent directly from that user to an immutable ledger. The validity of these consent records can be verified by all participants in the network without revealing the identity of the user.Underpinning the solution are smart contracts (transparent, self-executing contracts, that transfer valuable information without the need of a central authority or intermediary) that ensure that Cuebiq only delivers its solutions with data from users whose consent can be verified on the ledger. Once the product is delivered by Cuebiq, proof that it was created in a compliant way is then also sent to, accepted and recorded by a smart contract on the blockchain ledger. The result is that Cuebiq customers making an information or product request can be fully assured that the data they use is always GDPR and CCPA compliant.Marketing Technology News: TVSquared Releases Direct-to-Consumer TV Advertising Performance Report consent managementConsent Management and Data ProvenancecuebiqGDPRMarketing TechnologyNewsOffline consumer intelligence Previous ArticleGartner Identifies Five Cost Optimization Tactics for Marketing LeadersNext ArticleDoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency Growth Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance PRNewswireJune 27, 2019, 6:41 pmJune 27, 2019 last_img read more

Facebook is Working on a Policy For Handling Deepfake Videos Confirms Mark

first_imgFacebook CEO Mark Zuckerberg says the company is evaluating how it should handle “deepfake” videos created with artificial intelligence and high-tech tools to yield false but realistic clips. In an interview at the Aspen Ideas Festival in Colorado, Zuckerberg said it might make sense to treat such videos differently from other misinformation such as false news. Facebook has long held that it should not decide what is and isn’t true, leaving such calls instead to outside fact-checkers.But Zuckerberg says it’s worth asking whether deepfakes are a “completely different category” from regular false statements. He says developing a policy on these videos is “really important” as AI technology grows more sophisticated. Facebook, like other social media companies, does not have a specific policy against deepfakes, whose potential threat has emerged only in the last couple of years. Company executives have said in the past that it makes sense to look at them under the broader umbrella of false or misleading information. But Zuckerberg is signaling that this view might be changing, leaving open the possibility that Facebook might ban deepfakes altogether. Doing so, of course, could get complicated. Satire, art and political dissent could be swept up in any overly broad ban, creating more headaches from Facebook.Other false videos could still get a pass. For instance, the recent altered video of House Speaker Nancy Pelosi that made her sound like she was slurring her words does not meet the definition of a deepfake. deepfakeDeepfake videofacebookMark Zuckerberg First Published: June 28, 2019, 8:36 AM ISTlast_img read more

Hrithik Roshans Sister Sunaina Kept Under Medical Observation Following Health Concerns Report

first_img bipolar disorderBollywood CelebrityBollywood familieshrithik roshan First Published: June 10, 2019, 12:25 PM IST While Hrithik Roshan is busy promoting Vikas Bahl’s upcoming directorial Super 30, his sister Suniana has been kept under medical observation following her deteriorating health and condition, says a report in Sunaina suffers from bipolar disorder and is under observation of the medical staff.The report adds that Sunaina’s condition had worsened over the past few days, following which she has been kept under critical watch for 24 hours. Bipolar disorder is a mental health condition that causes extreme mood swings that include emotional highs (mania or hypomania) and lows (depression). DNA reports that in 2017 Sunaina spoke about her weight loss journey using several platforms and even how her family has been proud of her as she braved the medical problems. Sunaina is also a cancer survivor and she shared about how she even overcame depression earlier.Read: Hrithik Roshan is Proud of Sister Sunaina Roshan’s TransformationIn a column she had written, as quoted by, “My family has always been by my side through everything, but first, you need to make up your mind to fight and overcome the difficulties. Nobody can really help you but yourself.”She further added, “Life is beautiful so why to waste it in tears. When your problems become too much for you, just tune into another channel which is airing a happy version of what’s happening.”Follow @News18Movies for more last_img read more

Nach Baliye 9 Geeta Phogat to Participate with Husband Pawan Singh

first_imgReports also suggest that Geeta and her husband Pawan have also been approached for earlier seasons of the show. However due to their busy schedules, the couple was unable to accommodate their dates during that time. But now they have agreed to participate in the Nach Baliye season 9 and couldn’t wait to put on their dancing shoes. A promo featuring Geeta Phogat and Pawan Singh Kumar is also set to release soon. As informed earlier, Nach Baliye 9 will be produced by Salman Khan under his banner. The dance show traditionally has celebrity couples competing to win the title. But the Bharat actor has introduced a new twist to the show – he is roping in former couples as contestants as well. Mumbai Mirror quoted a source close to the development, who said that Salman has been brainstorming over several other ideas with his team that will be incorporated in the new season. “With getting ex-lovers together, the idea was to add some spice to the show. The audience will enjoy their chemistry,” the source informed.Follow @News18Movies for more One of the most popular dance reality shows on television, Nach Baliye is all set to launch its ninth season. Hosted by Jennifer Winget and Sunil Grover, the casting for the upcoming season has already begun. This year, the show will witness celebrities Urvashi Dholakia, Prince Yuvika Narula, Yuvika Chaudhary, Rubina Dilaik and Abhinav Shukla.Besides them, a likely addition to the list is Commonwealth Games CWG gold medalist Geeta Phogat along with her husband Pawan Singh Kumar who is also a National level wrestler. This is the first time that the wrestling duo will be seen together on a public platform and that too in a dance reality show. The couple got married in 2016 in a lavish Indian wedding. Abhinav Shuklababita phogatCommonwealth gamesCommonwealth Games Geeta Phogat First Published: June 24, 2019, 6:22 PM ISTlast_img read more

Trumps Loss is Trudeaus Gain 51 Jump in Indians Bagging Canada Green

first_imgNew Delhi: More than 39,500 Indian citizens obtained permanent residency in Canada in 2018, as per a recent report released by Canada’s immigration division. “The top countries of citizenship based on the people admitted to Canada generally mirrors those of invited candidates. Nearly half of all people admitted in 2018 had Indian citizenship,” a Times of India report quoted the Immigration, Refugees and Citizenship Canada report. This is a 51 per cent increase in the number of Indians who were admitted as permanent residents in 2017. The report pegs the total of those admitted by the Justin Trudeau-led government as permanent entry residents under the express entry system at 92,000.The express entry system is akin to the US’s green card system. As per the data, 46 per cent of the total invited were sent to those holding Indian citizenship, above the Nigerians and Chinese. The increasing difficulties Indians face in obtaining the H1-B visa, which includes delays or denials of visa extensions, green-card backlogs or the proposed plan to revoke the H1-B holder’s spouses’ right to work is said to have contributed to the migration flow being diverted to Canada. Several Indians are said to be actively looking for employment or permanent settlement in Canada and the pilot scheme – Global Talent Stream (GTS) that enables Canadian companies to bring those with a STEM background within two weeks – will only increase this flow. canadacanadian visaH1-BIndia First Published: July 9, 2019, 11:56 AM ISTlast_img read more

Om Birlas Surprise Nomination Affirms ModiShahs Trademark Secrecy Pact Before Every Big

first_imgNew Delhi: It is not until after their decision is formally announced that people get to know about the Modi-Shah strategy. The decision by the two to appoint two-time MP from Rajasthan’s Kota, Om Birla, is another in a string of high-stakes political appointments about which not many in the party can claim to have prior knowledge. With support from all the NDA members, the Congress, Trinamool, BJD and DMK, Birla was elected, unopposed, as the speaker of the 17th Lok Sabha on Wednesday. The two time MP from Kota presided over his first session on day 3 of the budget session. Introducing the speaker, PM Modi said, “It is a matter of great pride for the House and we all congratulate Om Birla Ji on being unanimously elected as the Speaker of the Lok Sabha. Many MPs know Birla Ji well. He has served in the state of Rajasthan as well.”Modi spoke about how in Birla’s time his constituency Kota became the Kashi of education. Modi aslo talked about how Birla dedicated himself without break or pause to public life. In natural calamities like Gujarat earthquake and Kedarnath flash floods, Modi said, Birla had come to the rescue of people without any assistance from the state.”I remember working with Om Birla Ji for a long time. He represents Kota, a place that is mini-India, land associated with education and learning. He has been in public life for years. He began as a student leader and has been serving society since then without a break,” said PM Modi.All parties including the opposition praised the speaker. However, anticipating the ordinance route government is about to take on several bills, several opposition leaders asked Birla to exercise caution whenever a minster from the centre tries to push for a bill that hasn’t been properly scrutinised or sent to a standing committee.Adhir Ranjan Chowdhury, who was appointed the leader of Congress on Tuesday, was the first to voice this concern.Chowdhury said, “We believe in discussion, dissent and decision and we expect our right to be reserved. In parliamentary discussions, we must avoid ordinance route, because it is against democratic norms.” AIMIM chief Asaduddin Owaisi and representatives of several other parties like BJD and BSP also echoed these concerns.Maintaining absolute secrecy on important political appointments till the last minute continues to define the BJP’s top leadership. Birla’s name came as a surprise just as Ram Nath Kovind’s name as NDA nominee did for the chair of the President. Or, take the appointments of chief ministers in states like a non-Maratha in Maharashtra, a non-Jat in Haryana and a firebrand yogi in Uttar Pradesh. People in the know in Rajasthan give several reasons to explain BJP’s choice for the speaker. First, it is claimed that Birla, whose family has traditionally been involved in managing cooperative societies, shares over two decades of close working relationship with both BJP president Amit Shah and Prime Minister Narendra Modi before they came to power in Gujarat. Secondly, Birla is also said to be close to the ‘working president’ JP Nadda. When Nadda was the chief of BJP’s youth wing Bharatiya Janata Yuva Morcha (BJYM) in early 90s, Birla is said to have been his colleague as an office bearer in the national unit and later led the state unit of BJYM himself. Thirdly, Birla, known for his strong ‘booth management’ skills, served the party in several constituencies in the country, giving his colleagues lessons on how to maintain grip over their constituencies starting from booth level. It is this reason perhaps that he has not once, in his political career, said to have lost an election. Finally, Birla, who started his career in active politics in 2003 by defeating Congress’ Shanti Dhariwal in the Kota South Assembly seat has, in his 15 years of public life, maintained a clean image. Although some anonymous malicious social media campaign was initiated against him in recent Parliamentary polls, none of it stuck and Birla went on to win Kota by over 2.8 lakh votes.Similar secrecy was maintained in the appointment of Ram Nath Kovind as the President. It was only later that many speculated that his discipline within the party, willingness to sacrifice personal ambition for party’s interests and his Koeri caste — the third most influential Dalit caste in Uttar Pradesh — worked in his favour.But the Modi-Shah trademark secrecy isn’t maintained only over political appointments. Very few can claim to be in the know on the decision to demonetise Rs 500 and Rs 1000 currency notes or about BJP’s decision to pull out of the alliance in J&K. Or, to take a recent example, not until it was formally announced did people get to know about the previous government’s policy of introducing 10 per cent quota for Economically Backward Sections (EWS). Amit ShahBJPlok sabha speakerNarendra Modi First Published: June 19, 2019, 7:20 AM ISTlast_img read more

A Tale Like Caesars Two Arrested for Killing Friend in Delhis Saket

first_imgNew Delhi: Two men were arrested for allegedly killing their friend in South Delhi’s Saket, police said Sunday. The victim, Neeraj (21), was reportedly missing since June 27, they said. Parents of the victim had filed a report in this regard on July 1 at the Saket police station. According to them, Neeraj often stayed outside home for four to five days but always remained in their touch over the phone. This time, his phone remained unreachable. The suspicion turned to Neeraj’s friends when one of them, Amit (19), disclosed on July 13 that earlier he resided at Lado Sarai and Neeraj used to visit him. Amit worked at a restaurant and misappropriated some amount from the money meant for the purchase of grocery items daily, a senior police officer said. Both used to drink alcohol with the money. When the restaurant owner learnt of this, Amit was sacked. He, thereafter, shifted to his native village in Neemrana. In his absence, Neeraj allegedly defamed Amit in Lado Sarai, the officer said. Amit had borrowed money from many people in Lado Sarai and they used to call his parents in the village at the behest of Neeraj. This annoyed Amit and he planned to kill Neeraj, the officer said. He roped in his old school friend, Ishant Mehra (19), and took a room on rent in Khanpur area for Rs 2,000. On June 26, they called Neeraj to the flat for drinks. After having drinks, Neeraj started making noise, foiling their plan.Neeraj stayed at the flat in the night and went home the next morning, the officer added. Again in the afternoon, Amit called Neeraj for drinks and asked him to come on his scooter. Thereafter, Neeraj, Amit and Ishant first purchased liquor from the Govindpuri area and went to Surajkund, where they finished it. All three went to Gurugram and purchased more liquor and at the behest of Amit, went towards the hills of Manesar, the police said. All three had liquor in the night and when Neeraj fell unconscious, Amit and Ishant hit him on his head with stones, leaving him to die there, the officer said.On June 28, both returned to the spot and burnt the body with petrol. They left Neeraj’s scooter at Munirka and switched off his phone on June 27 before leaving the flat, the officer added.The burnt remains of Neeraj have been recovered. Accused Amit and Ishant had been arrested and further investigation was in progress, police said. crimedelhimurder First Published: July 15, 2019, 8:39 AM ISTlast_img read more

TikTok under investigation again over collection of childrens personal data

first_img Advocacy group asks FTC to investigate if Amazon Echo Dot spies on kids YouTube could make big changes to children’s content amid federal investigation Why are current smart TVs still dumb enough to be hacked? How to protect your family videos on YouTube The FTC will hit Facebook with a $5 billion fine over privacy violations Music video sharing app TikTok is again under investigation on how it collects, handles, and uses the personal information of kids, raising fresh concerns about the dangers that children face online.Elizabeth Denham, head of the Information Commissioner’s Office (ICO) in the United Kingdom, said July 2 in a parliamentary hearing that the ICO has launched an investigation into whether TikTok was in violation of the European Union’s General Data Protection Regulation. The data privacy law requires companies to implement initiatives to protect the personal data of children.Denham also pointed out how the open messaging system of TikTok allowed any adult to communicate with children on the platform, possibly without their parents knowing about it.“We are looking at the transparency tools for children, said Denham said. “We’re looking at the messaging system, which is completely open, we’re looking at the kind of videos that are collected and shared by children online. So we do have an active investigation into TikTok right now, so you can watch that space.”The investigation in the U.K. follows a similar move by the ICO’s U.S. counterpart, the Federal Trade Commission (FTC), which slapped a record $5.7 million fine on TikTok in February 2019.The fine was the largest civil penalty ever imposed for children’s privacy violations, according to the FTC, as the app failed to acquire parental consent for users under 13 years old. The Children’s Online Privacy Protection Act states that websites and apps that will collect information from children below age 13 will first need to secure parental consent.TikTok’s collection of children’s personal information, which is now under investigation for the second time, is just one of the issues that parents should be concerned with if they let their children loose online.Google-owned YouTube, another video sharing platform, may have to implement major changes to its recommendation algorithm as it is under investigation by the FTC for how it handles videos aimed at children.The investigation, which is in response to complaints made as far back as 2015, is examining accusations that YouTube is failing to protect children, particularly when the service’s algorithm recommends or queues inappropriate videos. The FTC is also checking whether YouTube improperly collects data from kids.A New York Times report also called out YouTube’s automated recommendation system for involving otherwise innocent videos of children in the platform’s pedophile problem. Editors’ Recommendationslast_img read more

Google Pixelbook first impressions and Pen handson High End Again

first_imgAgain, it’s difficult to judge these things when we’re in a loud event hall, but it would seem that the mics are doing their job really well in discerning OK Google from the rabble. Also inside is a TPM Chip, 8 or 16GB RAM, 128 or 256 or 512GB Solid State Drives, and a 7th Gen Intel Core i5 or i7 processor. We’ll be checking this Google Pixelbook out in a full review sooner than later. Incoming with that – close comparisons between the Pixelbook Pen and the Apple Pencil – not to mention Samsung’s latest S Pen, and the Microsoft Surface Pen. Until then, have a peek at the timeline below for additional information and stick around as we dive in deep! Story TimelineGoogle Chromebook Pixel rebooted with USB-CBelkin outs USB-C range for MacBook and Chromebook PixelAcer R11, 2015 Chromebook Pixel now getting Google Play updateAndroid apps exit beta for Chromebook Pixel 2Google Pixelbook revealed with Pixelbook PenPixelbook release info and pricing is bonkers The little we’ve seen of Google Assistant on this device thus far has been interesting. I’ve not found using Google Assistant on any other device (besides a phone) to be all that helpful thus far – but with this Chromebook it seems quite natural. Pressing the Google Assistant lets me type in my request, while saying “OK Google” in any other circumstances wakes the machine up to perform tasks aplenty. This notebook is every bit the high-end machine that its predecessors were in the Chromebook Pixel lineup. The Pixelbook has an ever-so-slightly smaller display, but the build seems to have evolved in every other positive direction. It’s thinner than the Chromebook Pixel, but the Pixelbook feels like it wont bent quite as easily.The LCD display is a 12.3-inches diagonally and has 2400 x 1600 pixels, making it have 235 pixels per inch. The Chromebook Pixel had a 12.85-inch IPS LCD display with 2560 x 1700 pixels in it, bringing it up to 239 pixels per inch. Honestly I’m not yet able to tell the difference in quality, but we’ll see when review time arrives.The keyboard feels almost identical to the Chromebook Pixel (that’s a good thing) and the touchpad seems to be up-to-par for what we expect from Google’s hardware at this point – top notch responsiveness, that is. All of these keys are backlit, as well, as they should be. This Chromebook is extremely thin, like Pixel 2 thin – at 10.3 mm. It’s made primarily of aluminum on its outside, and comes with two USB-C ports as well as a headphone jack and a volume rocker. While we can see two mics on this machine – one near each of the two USB-C ports, Google suggests that there are actually 4 mics in all, as well as a dual speaker system. center_img The new most extravagant Chromebook comes from Google, and it’s called the Google Pixelbook. Much in the same vein as the Chromebook Pixels that’ve come before it, this Pixelbook is a high-performance piece of machinery made for Chrome OS. Much like convertible Chromebooks and Windows notebooks that’ve come before it, this unit can fold down flat and back over itself to become two kinds of stand-up displays or a tablet.last_img read more