continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Last month, a family-owned bank requested a proposal to create a new branch prototype and brand experience that would entice current and potential customers to visit its branches. Yes, to increase rather than decrease visits to branches. The bank’s rationale is that 1) it cannot compete online with big market players, including a number of sophisticated and well branded credit unions; 2) its leadership is worried about future alternative financial providers that have customer-attracting and retaining inroads through heavy online promotion and consumer retail locations; 3) it needs to engage small business owners at the street level; 4) it must provide appropriately enhanced locations for providing wealth management services; and 5) it wants to buck the trend of branch closures with highly engaging retail centers in markets with below-average transaction migration. The newly designed branches will be a tangible way to promote its brand while the more unknown impacts of evolving technology and customer preferences plays out.While this strategy seems to fly in the face of current thinking, there are a number of exceptionally well-branded branch models across the country that have succeeded in creating powerful bonding experiences and planting the brand experience in the subconscious.Capital One’s advertising, which often includes images of its cafés, is a prime example of how the physical experience as well as the branch media experience is used to create a hook or platform upon which to build additional experiences. The physical branch experience is often the most connective to members due to its visceral nature. The visual experience through advertising may be less impactful, but it is controllable and a fraction of the cost per viewer, making the remote image as valuable as the in-person experience. This suggests the cost of developing a strong image in the branch and projecting it online may be as valuable or more so than the physical location. With these images, we are creating good feelings—rather than conveying facts—which is more effective for mass marketing.
The Department of Agrarian Reform installed and gave land titles to farmer-beneficiaries in Barangay Nanca. DAR NEGROS OCCIDENTAL BACOLOD City – Sixty-four farmers wereinstalled and 25 others were given land titles in separate landholdingsceremonies by the Department of Agrarian Reform (DAR) in the northern part ofNegros Occidental this month. The said recipients can now work inthe 10 hectares of land previously owned by the Precious Agricultural Corp.,and formerly managed by the group of Abelardo Bantug III. Last Jan. 10, farmer-beneficiariesreceived titles for 16 hectares landholdings in Barangay Sicaba that wereformerly owned by Arsenio Jison during the awarding rites held at the DAR-CadizCity Municipal Office. The two properties of five hectareseach are both located in Barangay Nanca.Tessie Pedrosa, municipal agrarian reform program officer of E.B. Magalona toldthe farmer-beneficiaries to make the lands be purposeful and productive. The ARBs are now the owners of 26.27hectares of landholding comprising 57 titles and sub-lots. Eighteen La Castellana town farmersreceived titles for the 8.76-hectare property Felix Feria Jr. used to own inBarangay Cabagna-an last Jan. 16, while 41 beneficiaries received CLOAs in aproperty in Hacienda Jimenez, Barangay Mansalanao on Jan. 7. “Always pay your land amortizations ontime,” he added. This month, there were a total of 66farmers in two separate rites that were installed and awarded land titles byDAR-Negros Occidental in towns of Binalgbag and and La Castellana. Ramon Abiera, municipal agrarianreform program officer of Cadiz City, said that the beneficiaries of the landsshould be thankful and also to the services provided to them by the government. On Monday, DAR-Negros Occidentalreported the installation of the agrarian beneficiaries (ARBs) in E.B. Magalonatown on Jan. 24. Meanwhile, 11.1 hectares oflandholding in Hacienda Tilangkoy Gamay, Barangay Payao in Binalbagan wereoccupied by seven farmers on Jan. 15. The said property was previously owned byConsuelo Lopez and Jose Nadie Arceo.(Witha report from PNA/PN)
FC Chelsea is not only club interested for Asmir Begovic, a B&H National Team player.After his transfer to Manchester United probably failed, English media increasingly writes about his possible transfer to Stamford Bridge in the last days. However, a problem lies in the fact that in that case, Begovic would be a change for Thibaut Curtois, which our goalkeeper does not like.On the other hand, an information that Aston Villa is interested for Begovic appeared yesterday.Tim Sherwood, manager of the team from Birmingham is interested for our goalkeeper, and he hopes that the club will manage to agree financial details of a contract with Stoke City, while he promised Begovic a status of the first goalkeeper.Also, those in Stoke City hope that Begovic will extend the contract at the end, and will stay at Britannia stadium where he arrived in 2010 and on which he grown into a one of the best goalkeepers of England.(Source: faktor.ba)