Ex-Arsenal man Gnabry smashes FOUR as Spurs are annihilated by Germans

first_img10 The England captain made no mistake from the spot as he made it 2-4 with half an hour to goCredit: GettyTo be fair to Spurs – and it is difficult to be fair to Spurs after a surrender like this – they started so well.They needed a reminder, an early one preferably, that they can play a bit at this level.They got one when Son Heung-Min beat Germany’s creaking first choice keeper Manuel Neuer.He took the time away from Bayern’s skipper, hitting it nice and early to beat him with a shot across the body.This place erupted, with Tottenham fans witnessing the return to their rampant, captivating best. It lasted three minutes.Bayern, five time winners of this Cup, have the players to match their illustrious history.The German champions were a goal down, but they are not the type to panic or worry too much about being a goal down.They coped brilliantly with the ear-splitting atmosphere, with the feverish response to Son’s early opener. THEY were not just beaten. They were battered.Tottenham Hotspur – last season’s finalists – looked like Champions League novices.10 Former Arsenal man Serge Gnabry led a second half onslaught as Bayern Munich dished out a thrashing to SpursCredit: Getty Images10 Son Heung-min had fired Spurs into the lead with just 12 minutes on the clockCredit: PA:Press Association10 Robert Lewandowski turned the scoreline on its head to give Bayern the lead at the break after Joshua Kimmich had levelledCredit: Getty Images10 Serge Gnabry (22) struck twice in two minutes to stun Spurs – and FOUR goalsCredit: AFP10 And he kept his nerve late on after breaking through the defence to seal his hat-trick and then add his fourthCredit: PA:Press AssociationTo lose like this, to allow Bayern Munich to dismantle them inside their own home, is a crime at this level.Even Andre Villas-Boas did not concede seven at home during his unhappy spell at Spurs.The recovery, if they are to be resuscitated under Poch, will be long, and painful.Champions League TableSee More Tables See Full TableSpurs looked like they were on an Apprenticeship Scheme, first-timers thrown in at the deep end by a ruthless boss.Poch, who claimed these Spurs lads had big cojones when they beat Ajax to reach the final, looked like a newbie as well.As for his players, they lost the plot.When Joshua Kimmich levelled, Bayern took total control of the outcome.The manner of the defeat, the collapse of Tottenham’s defence, means a glamorous Champions League group game has turned into an inquest.Former Arsenal wide man Serge Gnabry set off Nick Hornby-style street celebrations on Avenell Road by scoring four.Gnabry, the man Tony Pulis did not fancy when he was on loan at West Brom, was made to look like Lionel Messi out there.In front of him the master marksman Robert Lewandowski added two more with clinical finishes in each half.Sadly Son Heung-Min’s 12th minute opener and Harry Kane’s 61st minute penalty are irrelevant.Mauricio Pochettino speaks after Spurs are thrashed 7-2 in the Champions League by Bayern Munich10Credit: ReutersHarry Kane pulled a goal back for Tottenham from the penalty spot7 – Tottenham Hotspur have conceded seven goals in a home match for the very first time in any major competition. Embarrassed. pic.twitter.com/3Yh8WarA7S— OptaJoe (@OptaJoe) October 1, 2019 Kimmich, converted from right back to central midfielder in this slick Bayern system, got the equaliser.It was an ice-cool finish, slotted beyond the reach of Hugo Lloris after mugging off Tanguy NDombele on the edge of the area.NDombele had a wretched night, struggling to cope or contain the crisp passing of Kimmich and Corentin Tolisso.Harry Winks had one as well, cheaply dispossessed a couple of times during a disappointing first half.Spurs were overwhelmed.The top teams – and Bayern are certainly that –sniff out anxiety and seize on uncertainty.After surviving efforts from NDombele, Kane’s free-kick and Son’s shot wide of the post, Bayern asserted their authority.They were building something, carried by their noisy fans making a din in the far corner.Rio Ferdinand tells Harry Kane to leave Spurs to win trophies… like he did when quit Leeds for Man UtdSoon enough, they had plenty more to celebrate.Lewandowski’s persistence paid off, taking charge inside the penalty area when he clipped the ball beyond Jan Vertonghen.As Spurs tried desperately to find a man to scramble it clear, Lewandowski sniffed out the chance to beat Lloris with a trademark low, powerful shot.Bayern had earned the lead because they got to grips with this game as the minutes ticked by.It is not a classic team of, say 1974-76, or the champions of 2001, or 2013, but they have a stack of Champions League know-how.They are old hands at this, working their way through the group and then taking their chance in the knockout rounds.Bayern are pretty much there, leaving Spurs to thrash around for second place with Olympiacos and Red Star Belgrade.Gnabry got his first after 53 minutes when he exchanged passes with Benjamin Pavard down the left.He scampered clear to beat Lloris, but the former Arsenal forward was not finished.Winks lost possession in a critical area – again – to a very grateful Tolisso for the next.His simple pass played Gnabry in and the newly-crowned Arsenal legend bagged his second.It is ludicrous for Spurs to approach a game like this when they have players with a wealth of Champions League experience.LATEST SPURS NEWSHARRY ALL FOUR ITKane admits Spurs must win EIGHT games to rise into Champions League spotGossipALL GONE PETE TONGVertonghen wanted by host of Italian clubs as long Spurs spell nears endBELOW PARRSpurs suffer blow with Parrott to miss Prem restart after appendix operationPicturedSHIRT STORMNew Spurs 2020/21 home top leaked but angry fans slam silver design as ‘awful”STEP BY STEP’Jose fears for players’ welfare during restart as stars begin ‘pre-season’KAN’T HAVE THATVictor Osimhen keen on Spurs move but only if they sell Kane this summerFreakish results can happen, but there is something dark and sinister about the mood around this club.They allowed Gnabry to complete his hat-trick when Thiago Alcantara sent him clear 83 minutes in and then scored his fourth with a beaut four minutes.In between all that was Lewandowski’s second, stunning 60,000 Spurs fans when Coutinho set him up.Poch was powerless, watching on from the sidelines as his players crumbled in front of him.When Poch finally gets round to watching the re-run, he must accept that Bayern were good – just not that good.10 Serge Gnabry’s quickfire brace put the game beyond Spurs to leave the Prem side still winless in the Champions League this seasonCredit: Reuters10 Manuel Neuer celebrates wildly after the ex-Gunner’s secondCredit: Getty Images10 The result leaves Tottenham with just one point from their opening two matches in the group stageCredit: Reuterslast_img read more

Searching for the Best Content Marketing Examples Online Eloqua

first_imgThe Search for the Best Content Marketing Examples Online ContinuesLast week, I kicked off a series devoted to finding the best content marketing examples online, examining several companies that have each developed prolific and innovative content strategies that have, in turn, placed them at the forefront of the content marketing revolution.The thinking behind this series is that by examining the best content strategies in action, startup and expansion-stage companies can pick up on successful models and tactics they can implement when building/developing their own content strategies.My search began with a look inside GE’s highly touted ecomagination.com, the corporation’s microsite and brand concept devoted to imagining, discussing, and building innovative clean tech solutions. Some of the best practices I highlighted that help make ecomagination stand out include:A heavy emphasis on making content visually compellingA well-structured layout that invites user segmentationInteractive features that encourage user participationTop-quality content from professionals and expertsA focus on building conversations around the larger issues/concerns customers are passionate about, rather than individual productsEloqua: Delivering the Right Content to the Right Audience at the Right TimeThis week, I’ll be profiling marketing automation SaaS company Eloqua, widely heralded for its award-winning content marketing and an emphasis on design that helps set it apart from its B2B rivals. Thanks in large part to the efforts of Joe Chernov, the company’s VP of Content Marketing, and Jess3, the creative agency specializing in data visualization that Eloqua has partnered with to produce many of its infographics and videos, Eloqua has become nearly as synonymous with high-quality innovative and visual content as it has with marketing automation.That’s fitting considering the priority the company puts on its content, and the success of the results. “If we launch a new product, we can expect a handful of articles to cover the news. But a compelling piece of content can generate hundreds of articles and blog posts,” Chernov told Esteban Contreras in an interview for Social Nerdia.Content Strategy Best Practices: Emphasis on High Quality DesignA good case in point is Eloqua’s infographic, “The Blog Tree,” which depicts the individual popularity and subject areas — as well as overall interconnectivity — of today’s most successful marketing blogs. According to a post by Ambal Balakrishnan for the ClickDocuments Connect the Docs blog, “The Blog Tree” boosted Eloqua’s “average blog views by a factor of 40, collected 175 inbound links, inspired more than 700 tweets and 2,500 Facebook page impressions, and turned at least 49 viewers into sales opportunities or closed deals.” The Blog Tree: New Growth from Oracle Marketing Cloud The beautiful design doesn’t stop at infographics — Eloqua has partnered with Jess3 on videos, presentations, “Grande Guides” (designed to be read in ~15 minutes, or the time it takes to drink a grande cup of coffee), eBooks, and, more recently, interactive data visualizations such as it’s virtual enterprise tool which allows users to tour a virtual office, focus in on their particular role, and access content and solutions relevant to them. Eloqua Virtual Enterprise Tool  Content Strategy Best Practices: Managing Content Like a ProductTo produce that level of content you need a well-managed content strategy running at full steam, and in some ways at Eloqua content creation and publication follows a production process that’s similar to the process used to develop and launch the software.“I think of each piece of content as a product,” Chernov told Social Nerdia. “And we run a PR campaign around every single one, much as we would run a PR campaign around a product launch. I also believe that co-creation is a key to distribution. The more people that feel “ownership” of a piece of content, the bigger the distribution channel is on day one.”Co-creation played a major role in the creation of Eloqua’s Social Media Pro Book, which won a DemandGen Report “Killer Content” Award thanks to an innovative creation process that included collaboration between 20 social media experts and resulted in an authoritative resource addressing the biggest topics in social media. “We were able to assemble a supergroup of contributors by making the project rewarding (each contributor received his or her own avatar), social (everyone was free to share their avatars ahead of time), and collaborative (contributors could be interviewed, contribute a column, or submit other content assets),” Chernov explains. The numbers speak for themselves: the Pro Book has received over 82,000 views on SlideShare. The Social Media ProBook from Oracle Marketing Cloud  Content Strategy Best Practices: Effective Content Organization & NavigationWith all this great content on the site, there’s the potential for it to get lost, but Eloqua does a fantastic job of organizing content into different categories in its “Eloqua Library,” and presenting it in clear and informative ways. Each category has a short overview, and each piece of content that appears underneath it is given a corresponding icon that indicates what type of content it is — video, article, quick guide, etc. — and its length (in pages or minutes) is listed, as well. The is great for visitors who are looking for particular types of content, or who simply have a short amount of time on their hands and need to get to the most basic information fast.Content Strategy Best Practices: Effective Content Organization & Navigation Throughout visitors’ navigation of the site, they are constantly provided with opportunities to move deeper into Eloqua’s sales funnel, from initial awareness to consideration to close. And content is the vehicle (see below). Articles point visitors to Grande Guides, which they can download by registering. Infographics guide them to more in-depth eBooks. Videos to evaluation tools. Content Strategy Best Practices: Eyes on the Prize: Generating and Nurturing LeadsIn addition to getting shared and increasing Eloqua’s brand awareness, these top-of-the-funnel initiatives also serve to fuel funnel progression. In other words, while Chernov is busy churning out beautiful content, he never loses sight of the larger goal of generating and nurturing leads. But by engaging with prospects in this much more authentic way — by appealing to their desire for compelling, informative, useful, and, yes, fun, content (in other words, making it about what they want and need rather than making it all about Eloqua) — the company is building a community, differentiating itself from its competition, and experiencing success.“We try to create content that is designed to help our audience stay current with their changing world, and we do so without any hidden agenda,” writes Chernov. “We hope the person will later come back to us when they are ready to buy, but we don’t obligate them to fill out a form to learn from us.”Factors that Make Eloqua One of the Best Content Marketing Examples OnlineIncredibly visual: creative and high-quality design is a differentiatorOrganization: the company’s website provides multiple navigation schemes to guide visitors to content appropriate to themEngagement: emphasis on interaction, community, and getting content sharedNext Steps: content consistently encourages sales funnel progressionAll about the userCome back next week when my search for the best content examples online continues with a profile of marketing software company (and prolific content producer) HubSpot. And in the meantime, please add your own thoughts and questions about what makes a great content strategy to the comments section below. I’d also love to hear your thoughts on what company you think has the best content strategy out there. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more