We tend to argue about the work of the CNTB, both negatively and positively, logically because this is an important topic, and that is the promotion and branding of our tourism and the state. Thus, we should certainly praise the cooperation with Google, which proved to be very successful, and the results of the campaign are 40 percent better than expected, ie. average campaigns.Google has published an analysis of the campaign of the Croatian National Tourist Board Croatia Feeds on its website “Think with Google” , in which they assess it as very successful, or as an example of good practice in creating and implementing promotional campaigns.Thus, the analysis states the successful use of Google’s solution for precise placement of content to end users, and the results achieved are three times more clicks achieved within this campaign compared to other average campaigns, 40 percent higher average visit to the campaign site than the set goal and 40 percentage increase in general search related to Croatia. The analysis also emphasizes that the Croatian National Tourist Board has successfully used the results of analyzes on the most common searches related to Croatia, thus implementing a precise strategy of content and targeting, as well as advertising.The director of the CNTB’s Main Office, Kristjan Staničić, also comments on the campaign, emphasizing that it is a project that has emerged from the latest trends in digital marketing. ” Croatia Feeds is a campaign that is actually based on the interests of end users in the markets, which was the basis for creating the concept of the campaign. According to its characteristics, the concept itself significantly distances itself from the usual online campaigns because Croatia Feeds contains a precise combination of intriguing titles, interesting texts and attractive photos of popular Croatian destinations and tourist products. This is confirmed by this analysis of Google, according to which we were very successful in attracting the attention of users, ie our potential tourists ” he pointed out Director Staničić added that he emphasizes that this is a project that was created on the latest trends in digital marketing.The Croatian National Tourist Board launched the project and campaign “Croatia Feeds” during the month of August last year. The main goal of the campaign is to inspire potential tourists to choose Croatian destinations in an original way. For this purpose, a special website “Croatia Feeds” was created. In addition to the Croatian National Tourist Board, members of the Google creative team “The ZOO”, which cooperates with numerous global brands and agencies, also participated in the creation of the campaign and its content.Google / Croatia Parodies Clickbait to Lure Travellers: You Won’t Believe How They Did It
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