3 rules on how to use VR data analytics for your product

first_imgYou’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and transforming the way businesses operate.Marketers, gamers, teachers, entrepreneurs, producers, you name it — everyone wants a piece of the shiny new industry. Why now?See also: What brands need to know about AR and VRVR has been around for decades and yet, according to Google, search volume about the topic has increased by 400 percent in the past year alone. Vast technological improvements have recently equipped the industry with the proper tools to show consumers the power of immersive media to transform our world.While the concept of virtual reality has been around since the ’60s, the actual benefits of extracting and analyzing data from VR experiences have just been gifted to the world in a big red bow. Let’s unwrap it and see if it fits.#1: There is no industry without analyticsEconomic standards do not exist until industries create them; this is not accomplished until data is used for what it does best — provide answers. Whether it’s Google Analytics data for the web or Nielsen statistics for television, every company must be able to draw accurate analyses from their data.Play counts don’t cut it in 2017. What knowledge do you gain from page views and click counts? Does a click prove actual viewability? And does a view prove engagement? Of course not. View, share, and click metrics don’t incorporate human visual perception. Thus, by not taking actual consumer actions into account, there’s no real value stemming from the data.In contrast, effective virtual reality analytics provide you with statistics of the trends and outliers that you weren’t aware of but should be; when creating and revising your content. VR analytics provide real value in understanding your audience’s preferences and behavior. Once a deep understanding is achieved, the opportunities are endless. Refine your target market, strategy, reach or whatever it may be, because knowing your audience’s varying tastes provides answers to the questions you didn’t even know you had.#2: Attention is the currency of the 21st centuryData is the new gold standard. The New York Times stated in 2007 that people saw an average of 5,000 ads per day; imagine how many ads we see as media evolves. We live in a world full of distractions, so it’s increasingly rare to have someone’s complete attention.Virtual reality provides the opportunity for an experience totally void of distraction, letting the user naturally engage with the experience. Use the world’s newfound enthusiasm and curiosity for VR to your advantage. Make use of the time consumers spend in this intimate world wisely by logging what users are looking at as actionable business intelligence.Virtual reality users generate data regardless of whether or not you take action — it’s a matter of collecting and sorting the data. For the first time, the combination of the user’s physical behavior and their physical interaction from the VR headset actively tells you what people are engaging with — you just have to listen.#3: Make sure there’s a “what” behind the “wow”We’ve all seen it — the smiles, the laughs, the screams, the squelches — but not all VR experiences are the same. Let’s put it this way: if we go see a comedy, we aren’t laughing at the same jokes or even if we are, we aren’t necessarily laughing for the same reasons. So why does VR elicit the reactions that it does?Understanding the semantics helps us solve the equation — it’s simple algebra. We have the solution, now let’s solve for the variable — what gets users to that “wow” moment. The “wow” is the optimal outcome of the VR experience, while the “what” is the user’s participation or contemplation.When Kevin Durant was considering leaving the Oklahoma City Thunder to join the Golden State Warriors, the Warriors co-owner, Peter Guber, wanted Durant to feel what it was like to be a Warrior. Since Durant was still playing for the Thunder and couldn’t publicly announce his possible move to the Warriors, he couldn’t go to Oakland to see the locker room or have a feel for the court and the team.Or could he? An enthusiast of both basketball and virtual reality, Guber made a custom VR experience to show KD what it would really be like to be a Golden State Warrior. While actually sitting on a couch in the Hamptons, Durant was virtually walking around the Oracle Arena with fellow Warriors Steph Curry, Draymond Green, Klay Thompson, and other future teammates. He felt the team’s camaraderie inside the Warrior’s huddle, he saw the spirit of the players as they ran out to court on game night, he heard the crowd go wild at tip off; he got a true taste of what it would be like to be a Golden State Warrior.But which of those feelings overwhelmed him to the point of wanting to be a part of their team? Wouldn’t it be valuable for the Warriors to know exactly what Durant was watching when he agreed to sign with them? On a macro level, imagine if we could have this information for even a quarter of the players in the NBA. We’d know what these players care most about and what truly drives them to be a dedicated athlete — is it the team’s culture, the fame, the love of the game, or the victories that keep the players on the court? For Durant, we can only speculate.As we all now know, the user experience is key. Understanding the sensory value of a user’s experience is essential in order to replicate it. What is making your user smile or say, “wow, this is so cool” when they’re locked in your story in virtual reality? Knowing what led to the smile, or any emotion, is essential in optimizing the way users get to the “wow!” moment.So let’s recap. It’s important to remember that:There is no industry without analytics: for VR to become a viable industry, we need data and we need to make data-driven decisions.Attention is currency: with our ever multi-tasking society, learning how and on what users spend their time tells us what is most important to them.There is a “what” behind the “wow:” knowing what specifically is driving the reactions of people experiencing VR will drive the industry to new heights and ultimately monetize a guideless industry.Look out for part two as we dive deeper into the world of virtual reality analytics and most importantly how this industry will be monetized.This article is part of our Virtual Reality series. You can download a high-resolution version of the landscape featuring 431 companies here. Why IoT Apps are Eating Device Interfaces Internet of Things Makes it Easier to Steal You… Tags:#AR#Augmented Reality#featured#Internet of Things#IoT#Samsung#top#virtual reality#VR Small Business Cybersecurity Threats and How to…center_img Related Posts Follow the Puck Clara Moskowitzlast_img read more

22 days agoBelgium goalkeeper coach Lemmens urges Real Madrid to rethink Courtois treatment

first_imgAbout the authorCarlos VolcanoShare the loveHave your say Belgium goalkeeper coach Lemmens urges Real Madrid to rethink Courtois treatmentby Carlos Volcano22 days agoSend to a friendShare the loveBelgium goalkeeper coach Erwin Lemmens has urged Real Madrid to rethink their management of Thibaut Courtois.Courtois was substituted at half-time in Tuesday’s 2-2 Champions League draw against Club Brugge, with Madrid 2-0 down at the time.The 27-year-old was arguably at fault for Emmanuel Bonaventure Dennis’ ninth-minute opener and was again beaten by the Brugge striker later in the half.Comparing his compatriot’s woes at the Santiago Bernabeu to David de Gea’s form slump with Manchester United, Lemmens told Radio MARCA: “They have to treat him differently.”He’s a special boy and it’s unusual that he’s always at the highest level with Belgium, but there he suffers with De Gea syndrome.”If the Bernabeu whistles then you have to look at the team as a whole.”He’s a great goalkeeper and he’ll try to make Real Madrid happy again.” last_img read more

unite4good And Variety Announce Honorees For 2nd Annual unite4humanity Event

first_imgunite4:good, the global movement for humanity, and Variety announce the 2015 honorees for the 2nd annual unite4:humanity event to be held at The Beverly Hilton in Beverly Hills, CA on Thursday, February 19.The entertainment industry’s brightest stars from the worlds of film, television and music will be recognized and honored for their philanthropic commitment, alongside seven community heroes and leaders who are using their voices and platforms for positive change.Academy Award-winning actress Halle Berry will receive the Creative Conscience Award for her work with the Jenesee Center; global film star Ewan McGregor will receive the International Humanitarian Award for his work with UNICEF UK; Lauren Paul and three-time Emmy-winner Aaron Paul will receive the unite2gether Award for their work with the Kind Campaign; three-time Grammy-winner Pink – who will also perform at the exclusive soiree – will receive the Music Visionary Award for her work with No Kid Hungry; Hunger Games star Josh Hutcherson will receive the Young Humanitarian Award for his work with Straight But Not Narrow. Emmy-winner Christina Applegate will receive the Saint Vintage Love Cures Award for her work with Right Action for Women.The unite4:humanity event will serve as a pre-cursor to the conference4:change, which will take place on March 14 at the University of Southern California, and will explore ways in which media makers can integrate and inspire social change through their projects. Hosted by unite4:good, Variety and USC’s Media Institute for Social Change, the conference will bring together writers, producers, directors, actors, musicians and studio, network and broadcast executives into discussions and breakout groups aimed at transforming the enthusiasm for change generated at unite4:humanity into measurable action.“The mission of unite4:good is to empower people to give back and contribute to their communities through acts of kindness and service. unite4:humanity will honor exemplary community heroes, and also recognize leaders in the entertainment arena who have used their influential voices for good while making a personal commitment to service,” said Anthony Melikhov, global philanthropist and Founder of unite4:good. “The entertainment industry has the most powerful reach of any in the world, and through this event and the conference4:change, we hope to inspire the industry to use its collective creative voice to highlight social causes, develop more avenues for positive content and truly unite to make a difference around the globe.”U4G Group is the presenting sponsor of the exclusive soirée. Premier sponsors include Champagne Piper-Heidsieck and Saint Vintage. Official sponsors include Jet Edge International.For more information on the event and how to purchase tickets, please visit unite4good.org/unite4humanity/.last_img read more

Lemieux plays outstanding role for Buckeye field hockey in Ohio return

Ohio State field hockey junior goalkeeper Sarah Lemieux.Credit: Courtesy of OSU Athletic DepartmentSarah Lemieux never thought she would get another chance to play field hockey after having to transfer back home prior to her third year of college.Lemieux, a Columbus native, was forced to leave Division II Indiana University of Pennsylvania and come back to Dublin, Ohio, to be with her family. She never expected she would be lucky enough to wear her goalkeeper gear again, let alone be part of the Ohio State field hockey team.“I had to come home for like financial, like family issues,” Lemieux said. “I didn’t even think I was going to get to play at all anymore.”However, Lemieux’s passion for the game never faltered, and when she heard OSU needed a goalkeeper, she decided to reach out to the coaches.“I didn’t even think I was going to get to play at all anymore and then I heard they needed a goalie, so I was like, ‘I guess I will email them,’ and I did, and they were like, ‘oh my God, like we really need a goalie,’” Lemieux said.The junior was a big part of the team during her time at IUP, but was not sure what her playing time would look like when she came to Columbus. She felt confident in her knowledge of the sport, but was shocked to see how much of a difference just one division made.“I was a starter. I played every game,” Lemieux said. “I had game experience, but it’s a completely different game. Like, it’s a lot quicker, like skill level’s a lot higher, so it’s different but it’s cool.”Coach Anne Wilkinson said Lemieux is a “very mature player” and has already made huge contributions this season.“She came in with some experience,” Wilkinson said. “She is confident, but she’s not over confident and I think she really plays an outstanding role on this team.”When OSU upset then-No. 20 ranked New Hampshire in its second game of the season, Lemieux claimed the Big Ten Player of the Week award in what was her first career start. The game went into double overtime, ending in a shootout. Lemieux denied UNH three times to preserve the victory.So far this season, Lemieux has tallied 28 saves, and Wilkinson said she has great talent as a goalkeeper and understands what is happening when the ball is coming her way.“She can come out so well on the ball,” Wilkinson said. “Her timing is really very good, and she reads the play. She anticipates well, she can handle a scramble, she can handle a lot of people in front of her, in front of the net, she can get down and she can stay focused on the ball. She is able to fight and if she can get to it, she will.”Wilkinson credits her goalkeeper’s strong mindset as a main proponent of her ability to keep her composure, even when things get rough.“She is just so even-keel,” Wilkinson said. “Whether she has a bad game or a good game, I just think she is mentally very strong.”Lemieux not only helps her teammates, but she has a passion for helping children as well. In the past, she has been a nanny to children and enjoys being part of their lives. She still keeps in contact with them and loves when she sees them in the stands at every home game.Lemieux said she was also a nanny for two children with autism a few years ago and babysits a child who has Down syndrome regularly. Her work with children is something she looks to continue after she finishes at OSU.“I am actually going into physical therapy to work with kids with special needs,” Lemieux said. “It was either occupational therapy or physical therapy. I don’t really know yet, but basically just working on everyday tasks in general with special needs kids is something I’ve always been interested in.”While Lemieux loves to spend her time with children, she also enjoys the time she has spent with her teammates at OSU. She said the team’s enthusiasm about the game is great and fun to be around.“Here it’s like everyone (gives) 100 percent like all the time and it’s a lot of fun to play with,” she said.Lemieux and the Buckeyes head to East Lansing, Mich., Saturday to take on Michigan State. Game time is scheduled for 1 p.m. read more

Son to sign new deal at Tottenham

first_img SharePrint <a href=’http://revive.newsbook.com.mt/www/delivery/ck.php?n=a7617b59&amp;cb={random}’ target=’_blank’><img src=’https://revive.newsbook.com.mt/www/delivery/avw.php?zoneid=128&amp;cb={random}&amp;n=a7617b59&amp;ct0={clickurl_enc}’ border=’0′ alt=” /></a> Son Heung-min has been in scintillating form for Tottenham Hotspurs and is expected to sign a new deal even though he had put pen to paper on a new 5-year agreement in July.Since October, the South Korean forward has already scored 16 goals in 23 games in all competitions for the English side. The new deal will enable the former Hamburg and Bayern Leverkusen player to pocket £150,000 per week.The 26-year-old has now scored in four consecutive matches since returning from the Asian Cup in January, helping to fill the gap left by injuries to Harry Kane and Dele Alli.WhatsApplast_img read more

4 Tips for Successfully Launching a New Product From the CoFounder of

first_imgMarketing Tom Morse knows something about launching products that explode into national best-sellers. The savvy marketer is the co-founder and former president of Living Essentials, the company that put 5-Hour Energy on store shelves everywhere.Before helping to springboard the popular pocket-sized caffeine jolt to a staggering $1.25 billion in estimated yearly sales, Morse worked his product marketing magic on a different kind of pick me up — Chaser, a homeopathic hangover-helper. It, too, sold exceptionally well. Tom Morse, CEO of InstavitImage credit: InstavitNow the Detroit native is the CEO of Instavit, maker of a new line of oral spray health supplements. The flavored supplements, priced at $15.99 per bottle, are designed to enhance sleep, boost energy and fulfill daily multivitamin needs.Related: 3 Essential Stories You Need on Your Website to Attract CustomersMorse says the products are off to a promising start. Launched in the U.S. this past January, he says sales of the supplements at national drugstore chains were up 51 percent during the first two months of this year, month over month in same-store sales. He did not, however, provide specific sales dollar amounts. Here are the veteran marketing wizard’s four top tips for successfully launching a new product:1. Schmooze with retail product buyers at industry trade shows.The first step to getting your product in front of consumers is to put it directly in the hands of retailers’ buyers. They’re typically the people who have the power to sell it at big-box stores throughout the country. One of the best ways to chat your wares up with these key players is to exhibit your product at leading merchandising industry trade shows.“It’s always worth it because you never know who you’re going to meet pacing the expo aisles,” he says. “Talk to everyone because, soon enough, you’ll connect with the right people.”He should know. Soon after 5-Hour Energy’s launch, Morse attracted buyers for the buzzy drink from Walmart and a host of other major multinational retailers while rubbing elbows at back-to-back industry conferences.To find an expo that best fits your product, check out the World Alliance For Retail Excellence and Standards’ list of annual international retail trade shows.Related: 7 Ways to Get the Most Out of Exhibiting at a Trade Show2. Be sure your product solves a common, highly relatable problem.Generally speaking, products that sell like gangbusters simply make consumers’ lives easier. “To create a sales phenomenon, make sure your product fits easily into people’s lives and fixes a problem that a lot of us have,” Morse says. “Make a connection that runs deep with them.”As an example, he points to the original inspiration for Instavit. British surgeon Dr. Jatin Joshi created the product line after he was diagnosed with Crohn’s disease. To combat the digestive tract disorder, Joshi had a large portion of his colon removed. Unable to absorb nutrients from food properly post-surgery and fast losing feeling in his fingertips, the doctor was forced to endure routine vitamin injections.Fed up with his painful needle regiment and sick of popping vitamin pills, he invented the micronutrient spray as an alternative. A common problem was solved and a highly marketable product was born.Image credit: InstavitRelated: The 5 Best Pitch Tactics I Heard as an Angel Investor3. Publicize your product’s inspiration story for free. Joshi’s real-life product creation backstory is something his target customers — anyone who takes vitamin supplements but doesn’t like swallowing them — can easily relate to. One way the doctor strategically shared that highly relatable story with potential customers, Morse says, was to strategically broadcast it through a myriad of publications they likely read.“The most brilliant entrepreneurs seek out ways to create demand for product,” he says, “and the most efficient and cost-effective way is to earn coverage from premiere magazines and media outlets. You don’t have to spend any money like you would on ads, yet you’ll still have a big impact.”Related: 4 Ways to Get Publicity on a Budget4. Be ready for sales to take off. It’s not enough to just create a big buzz around your product, in the media and amongst potential retailers and customers. When that buzz catches fire and your product takes off, you have to be prepared to start selling to the masses and hard.“When you have the opportunity to go big, you have to be able to act on it right away,” Morse says. “That means having the resources and know-how to scale up production and having the team to execute.” That way you can hit the ground running and sell, sell, sell.    4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy Learn how to successfully navigate family business dynamics and build businesses that excel. Free Webinar | July 31: Secrets to Running a Successful Family Business Image credit: Spencer Platt / Staff | Getty Images Register Now » –sharescenter_img 5 min read Next Article Add to Queue Kim Lachance Shandrow Former West Coast Editor March 22, 2016last_img read more

Nissan to Develop EthanolBased Fuel Cell Technology by 2020

first_img 2 min read Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Environment Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Add to Queue Image credit: Reuters | Issei Kato Nissan Motor Co. said on Tuesday it was developing fuel cell vehicle (FCV) technology using ethanol as a hydrogen source in what would be an industry first, and planned to commercialize its system in 2020 as part of efforts to develop cleaner cars.The Japanese company said using ethanol, produced from crops including sugar cane and corn, to generate hydrogen-based electricity inside vehicles would be cheaper than fuel cell technology developed separately by rivals Toyota Motor Corp., Honda Motor Co. and Hyundai Motor Co.”The cost and energy required to produce hydrogen can be very high, and it also requires significant investment in (fuelling and storing) infrastructure,” Nissan Executive Vice President Hideyuki Sakamoto told a media briefing. “Compared with that, ethanol is very easy to procure, it is safer to store and lower cost. These are its merits.”Nissan said its technology would be ready for use in vehicles in 2020, adding it could be used to extend the range of larger, electric vehicles such as delivery vans.It would target a cruising range of around 800 kilometers per fueling, more than the range for gasoline-powered vehicles of just over 600 kilometers.The automaker said running costs for the FCVs would be roughly similar to those of electric vehicles, while declining to give details on vehicle pricing.Ethanol is used as a fuel source for vehicles in countries including Brazil, but Nissan is planning to use it to generate electricity in fuel cell stacks to charge batteries which would power vehicle motors.In developing its FCV technology, Nissan joins Toyota and Honda in a national, government-backed drive to develop a “hydrogen society”, in which the zero-emission fuel would be used to power homes and vehicles, and reducing Japan’s reliance on imported fuel sources and nuclear power.Toyota began marketing the Mirai, its hydrogen FCV, in late 2014, while Honda earlier this year began sales of its Clarity Fuel Cell vehicle. Initial production for both models has been limited due to their relatively high cost and limited fueling infrastructure.Unlike its rivals’ offerings, Nissan’s technology does not require hydrogen to be stored in vehicles, reducing the need for expensive bulky hydrogen tanks, and would not require fueling stations, which have been slow to spread globally.(Reporting by Naomi Tajitsu; Editing by Mark Potter) June 14, 2016center_img Register Now » Next Article Nissan to Develop Ethanol-Based Fuel Cell Technology by 2020 Reuters This story originally appeared on Reuters 67shareslast_img read more

FreeWheels Blockgraph Outlines New Path for Building the Future of DataDriven TV

first_imgPresents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry.“At Blockgraph, we spend our days helping the TV industry realize its full data-driven potential. Chief among our objectives is making data both easy to use by marketers and safe for data owners and their audiences”The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry. The publication also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportunities and importance of bringing advanced data to television advertising.According to the survey, the mean percentage of advertisers’ total TV spend that is data-enabled (using data to improve planning, targeting and/or analyze attribution) has grown at a 42% three-year compound annual growth rate. Moreover, it appears that data-enabled TV growth is about to accelerate in 2020, as evidenced by these key findings from the whitepaper below:2018: 20% TV spend data-enabled2019: 29% TV spend data-enabled2020: 40% TV spend expected to be data-enabledMarketing Technology News: Does Gen Z Marketing Hold Key to Brand Loyalty?Yet historically, the TV advertising ecosystem has faced a number of challenges, as substantiated by the survey:Identity Resolution (Low Match Rates) in The New TV Ecosystem: An increase in content options and distribution channels makes it difficult to build a 360-degree view of an advertiser’s targeted audience. Among advertisers, over one-third (36%) said identity resolution was one of the top three barriers preventing them from using data to build audience profiles; only 20% said that they could “easily develop a 360-degree view” of their audience.Industry Dynamics in the Media Supply Chain: Audience relationships and advertising rights are split between a number of distributors and content owners, creating a complex ecosystem of data ownership and sharing. Our survey indicated that 54% of advertisers were concerned about competitive leaks when sharing information with media partners (even via a trusted third-party provider), and only 5% had no concerns about sharing data with media partners.Privacy, Compliance and Data Security: This supply chain complexity places greater demands on companies to ensure consumer privacy and data security. Among advertisers, 79% said protecting consumer privacy was a top concern in 2019, up 10% over 2018.Data Matching and Operational Inefficiencies: As mentioned above, data matching is facilitated by trusted third-party providers outside of the supply chain; however, operational and coordination challenges can make this process inefficient in terms of turnaround time and expenses. In fact, 38% of advertisers cited this as a top-three barrier preventing them from using data to build audience segments for TV.“The findings confirmed that advertisers are eager to bring additional data to TV, similar to their use of data in digital media. Yet, there is also the recognition that TV is different,” said Jason Manningham, General Manager, Blockgraph. “So, while they are bringing more data to TV, the growth, albeit strong, is actually tempered a bit by today’s challenges.”“At Blockgraph, we spend our days helping the TV industry realize its full data-driven potential. Chief among our objectives is making data both easy to use by marketers and safe for data owners and their audiences,” he added. “But it’s always helpful to understand how advertisers are thinking about data holistically, and the challenges that they are facing when it comes to data-driven TV. That was the impetus for our research.”Marketing Technology News: Usabilla Named a Strong Performer in 2019The whitepaper explains how Blockgraph creates industry-wide value in The New TV ecosystem by addressing many of the key challenges of data sharing and identity resolution. By connecting data across the entire TV ecosystem while protecting data ownership and safeguarding consumers’ privacy, Blockgraph will enable TV to pair its exceptional ability to reach and engage mass audiences efficiently, with the breadth and depth of data insights necessary for robust data-driven TV planning, execution, measurement and attribution.“Considering that data is the cornerstone to almost all of the innovation that will make TV a smarter, more efficient, more effective advertising vehicle, we need to solve the sizable challenges that still surround data sharing and activation,” said Dave Clark, General Manager, FreeWheel. “What’s so exciting is that when I talk to clients, and hear their challenges and concerns around data, I know that FreeWheel is uniquely positioned to collaboratively provide solutions on behalf of the entire TV ecosystem. Our Blockgraph initiative offers both an example of our collaborative approach, and a path that can accelerate the growth trajectory of data-driven TV advertising. And it’s here.”Marketing Technology News: AI-Driven Weather Data: New to Some, But It Has Been Driving CustomWeather’s Success for Years BlockgraphData Driven TVFreewheelMarketing Technology NewsNewsSafe Identity Layer Previous ArticleAgari Taps Doug Jones to Drive Corporate Development and StrategyNext ArticleTiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV PRNewswireMay 31, 2019, 7:45 pmMay 31, 2019 last_img read more

How to avoid shoulder injury related to vaccine administration

first_img Source:https://uwaterloo.ca/ Reviewed by James Ives, M.Psych. (Editor)Oct 24 2018A study by researchers at the University of Waterloo reiterates the need for health care professionals, including pharmacists, to take certain precautions to minimize the risk of their patients suffering shoulder injury related to vaccine administration (SIRVA).SIRVA is an uncommon and understudied phenomenon that people may experience after receiving an improperly administered vaccination. It occurs when an injection is administered too high in the arm, and the vaccine is delivered to the shoulder capsule instead of the deltoid muscle.”With flu season underway and flu vaccinations widely available, both the public and health care providers should understand how to recognize and respond to SIRVA,” said Kelly Grindrod, a professor in the School of Pharmacy at Waterloo. “There are strategies we can adopt to decrease the likelihood of experiencing SIRVA.Related StoriesResearchers develop improved vaccine for meningitis and bloodstream infectionsGeorgia State researcher wins $3.26 million federal grant to develop universal flu vaccineVaccine drama on display in California’s Capitol”When going for your flu shot, wear a sleeveless shirt or a shirt where the sleeves can easily be rolled up. Don’t pull the neck of your shirt down as this can lead to a vaccine being injected into the shoulder instead of the arm. Putting your hand on your hip with your elbow out and away from the body will also help relax the deltoid muscle where the injection is going.”It is common to experience a dull muscle ache after a vaccine injection, but that pain disappears within a few days. By contrast, SIRVA will result in pain that begins within 48 hours of vaccine administration and does not improve with over-the-counter painkiller medications”In patients who experience SIRVA, months may pass by, and patients will still complain of increasing pain, weakness, and impaired mobility in the injected arm. Simple actions like lifting your arm to brush your teeth can cause pain,” said Grindrod. “It’s important that we learn to recognize these signs of SIRVA so that we can access appropriate treatment.”People experiencing these symptoms should talk to their doctor. An ultrasound scan is necessary to diagnose SIRVA and determine the level and type of damage. Treatment includes a corticosteroid injection to the shoulder or physiotherapy.Though SIRVA is fairly uncommon, it also often goes undiagnosed. Improved awareness about SIRVA is necessary for health care providers as well as patients. Grindrod and co-authors conducted a review of the literature to develop resources that teach health care providers about SIRVA and how to avoid it by using proper vaccination landmarking techniques.last_img read more

Treating gum disease could help people with Type 2 diabetes manage their

first_imgOur findings suggest preventing and treating gum disease could potentially be a new and important way to help people with Type 2 diabetes manage their condition, and reduce their risk of its serious complications.The improvement in blood glucose control we observed, in people who received intensive treatment, is similar to the effect that’s seen when people with Type 2 diabetes are prescribed a second blood glucose lowering drug.We now need to determine if the improvements we found can be maintained in the longer-term and if they apply to everyone with Type 2 diabetes.” Source:https://www.diabetes.org.uk/ Prof John Deanfield, senior investigator of the study at the UCL Institute of Cardiovascular Sciences, said: Oct 25 2018A study funded by Diabetes UK has found that treating periodontitis (gum disease) could help people with Type 2 diabetes manage their blood glucose levels, and may reduce their risk of diabetes-related complications.Researchers at the UCL Eastman Dental Institute recruited 264 people with Type 2 diabetes, all of whom had moderate to severe periodontitis. Half of the participants received intensive treatment for their gum disease, which involved deep cleaning their gums and minor gum surgery. The other half received standard care, involving regular cleaning and polishing of their teeth. The treatments were provided alongside any Type 2 diabetes medications being taken.After 12 months, participants receiving the intensive treatment had reduced their blood glucose levels (HbA1c) by on average 0.6 per cent more than the standard care group. This suggests that intensive gum disease treatment could help some people with Type 2 diabetes to improve their blood glucose levels.Gum disease affects almost half of the UK population and people with diabetes have a higher risk of developing it. Gum disease sets in when the levels of bacteria inside the mouth are out of balance, and it causes chronic inflammation inside the body. This inflammation has been linked to cardiovascular and kidney complications, as well as insulin resistance.The findings, published in The Lancet Diabetes and Endocrinology, are the first to link intensive gum disease treatment to improvements in kidney and blood vessel function and chronic inflammation. While more research is needed to explore this connection, the findings suggest that treatment may help to reduce the risk of serious diabetes-related complications, such as heart disease, stroke and kidney disease, in people with Type 2 diabetes.The researchers also observed a link between the treatment and improved quality of life.Professor Francesco D’Aiuto, lead researcher of the study, said: Currently people with Type 2 diabetes aren’t given oral health advice or treatment as part of their routine diabetes care.While more work is needed to fully understand how good oral health could help with blood glucose management, this research gives us important insights into the potential benefits of looking after your oral health if you have Type 2 diabetes.” Dr Elizabeth Robertson, Director of Research at Diabetes UK, said: Inflammation may be part of the biological pathways that lead to several health conditions including diabetes, heart disease, dementia and cancer.Our findings that reduction in periodontitis, which is a common cause of inflammation, improves vascular, renal, as well as blood glucose control, in people with Type 2 diabetes, are exciting and could lead to new strategies to improve care. Large-scale clinical outcome trials should now be designed.”last_img read more